Thought Leadership

Learn how BWF Zuri partnered with Assumption University to restore internal trust in CRM data, relaunch Slate for Advancement, and prepare for campaign planning in just five months. Read the case study.

These two articles showcase the power of transformational gifts. One maps trends and analyzes the growing scale and evolving priorities of principal gifts, while a client story brings those findings to life.

What are comprehensive campaigns, and how are they different from capital campaigns? Explore key differences and pros and cons of these campaign types.

BWF Zuri’s Shannon Cooper explores how advancement services are evolving into strategic, AI-enabled operations that strengthen data, insight, innovation, and fundraising.

A CRM migration is more than a technology project; it’s a business transformation that changes how advancement teams manage donor relationships, collaborate, and work every day. While technical execution is essential, poor internal communication is often the biggest reason CRM migrations struggle, leading to resistance, low adoption, and weaker results. BWF Zuri’s Amy Lampi and Jay Wilson share their five communication practices that can help ensure a smoother transition.

Technology ROI is not a feature of the platform. It is an organizational outcome. And most ROI is not created during implementation. It is determined during selection. In this article, BWF Zuri’s Jason Boley walks through the five ROI drivers selection teams should test before adopting a new technology.

AI tools eliminate the guesswork from fundraising, enabling nonprofits to concentrate more energy on their top prospects. Learn more about AI fundraising.

Donations to U.S. charities in 2025 reached an estimated $617.20 billion, a new high. Read more critical insights and findings from Giving USA 2026.

Strategic annual giving planning must extend beyond the campaign calendar. It requires us to understanding donor behavior, building plans around audiences, and thinking intentionally about what a supporter experiences between solicitations. This article walks through three ways to build a more strategic annual giving program.