MissionWired Acquires BWF to Join with Zuri Group

Delivering Expanded Campaign Strategy and Systems Expertise for Nonprofits

Read the full press release

General Information

For more than four decades, BWF has had the privilege of serving nonprofit organizations during some of their most defining moments. While the list of impacts and innovations is long, we will simply summarize it as helping nonprofits grow philanthropically, strengthen donor relationships, navigate complexity, and advance missions that matter deeply to communities around the world.

Today, we are excited to share an important next step in that journey.

BWF is joining the MissionWired platform and merging with Zuri Group to form BWF Zuri, an exciting alignment ready to drive the future of nonprofit fundraising, donor engagement, data, and technology. 

This marks more than a new name. It represents a deliberate commitment to the nonprofit sector and to the organizations we are honored to serve. As philanthropy evolves, nonprofits are facing increasing complexity: transformational campaigns, rapidly changing donor expectations, sophisticated technology ecosystems, and growing demands for measurable impact. We believe the future requires partners who can bring both strategic vision and operational execution at scale.

BWF Zuri is built for that future.

Together, we unite expanded capabilities, deeper expertise, and a more integrated client experience unlike any other organization serving nonprofits today. By bringing together leaders in campaign strategy, donor engagement, data science, fundraising operations, and technology implementation, we are uniquely positioned to help organizations navigate their next era of growth.

Throughout our history, BWF has experienced remarkable growth alongside our clients and partners. Over the past seven years alone, we have more than doubled our team, expanded our services, and significantly increased the number of organizations we serve. None of that would have been possible without the trust, collaboration, and partnership of people like you. For that, we are deeply grateful.

As part of MissionWired, we will now have access to even broader capabilities across areas such as grassroots fundraising, direct response, data infrastructure, and audience engagement. Combined with Zuri Group’s strategic and technical fundraising expertise, this partnership enables us to create a truly end-to-end model that supports every stage of the donor and donation journey.

Most importantly, our purpose remains unchanged.

We continue to believe that philanthropy is one of the most powerful forces for solving the world’s greatest challenges. Our role is to help mission-driven organizations strengthen that impact through strategy, innovation, and authentic human connection.

This is an exciting time for our team, our clients, and the sector we care so deeply about. We are energized by the possibilities ahead and humbled by the opportunity to continue serving organizations that make the world better every day.

Thank you for being part of this journey with us. We look forward to keeping you apprised of the new innovations and impact of BWF Zuri. 

For Our Clients

A Message from Josh Birkholz

FAQs

  • Why was BWF acquired?

    To continue BWF’s growth and expand the impact we can create for nonprofits, we sought a partner that could help us scale our capabilities, accelerate innovation, and better serve our clients. Joining forces with Zuri allows us to build on our strong foundation while creating even greater opportunities for the organizations we support.

  • What new capabilities, resources, or benefits does this bring me?

    As BWF Zuri, we now offer an even broader range of expertise across CRM strategy and implementation, technical delivery, digital products, fundraising campaigns, and constituent engagement. Zuri is widely recognized for its deep experience with Salesforce, Blackbaud, Kindsight, and other leading nonprofit technology platforms.

    In addition, BWF Zuri plans to build on its history of innovation to develop new services and solutions designed to help nonprofits achieve greater impact. More exciting developments are on the horizon.

  • Will the company culture or customer service approach change?

    Our commitment to our clients remains unchanged. Our focus continues to be delivering exceptional service, trusted partnership, and meaningful results. By bringing together two highly respected organizations that exclusively serve nonprofits, we are strengthening our ability to support our clients while maintaining the responsiveness, expertise, and personal attention they expect.

  • Are the acquiring and merging companies experienced in this industry?

    Yes. BWF, Zuri, and MissionWired only serve nonprofit organizations and are united by a shared belief in the power of philanthropy to create positive change. Together, we bring decades of specialized expertise dedicated exclusively to the nonprofit sector.

  • Will there be more resources or capabilities now?

    Yes. BWF Zuri clients will have access to the full breadth of expertise across our combined organization, including strategy, fundraising, technology, data analytics, and digital engagement services. Clients can also benefit from the capabilities of our sister company, MissionWired. Together, this expanded network provides greater resources, specialized skills, and innovative solutions to help organizations achieve their goals.

  • Will there be any interruption to service?

    No. Our work together will continue as planned, with no disruption to current projects or services. You will continue to receive the same trusted partnership, communication, and support you rely on today, now backed by a larger team and expanded capabilities.

BWF is now BWF Zuri!

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