No one understands the business of philanthropy better than BWF.
In 2021, Non-GMO Project (NGP) had 1 million Facebook and social media followers—an unprecedented number for a nonprofit. Due to a small existing donor pool, the organization wanted to convert as many followers as possible into donation leads and thus mounted its first-ever digital lead generation campaign, followed by digital warming and a lead nurturing campaign.
Leadership at the American Swedish Institute was in the early stages of campaign planning and had a preliminary case for support. Though the essence of the case had been prepared, it needed to be finalized and the campaign messaging needed to be developed so that communications elements could be created in advance of a public announcement.
The departure of the University of Central Florida’s AVP of Advancement Services led to the need for interim staffing and managed services. In addition, UCF wanted to improve its prospect discovery lists by better understanding which prospects were likeliest to accept a visit from gift officers. BWF provided embedded leadership that helped prioritize and shepherd projects and built a customized visit likelihood model to inform decision making.Read More
Modern public relations is, at its heart, a combination of psychology and sociology. As communications practitioners, we’re seeking ways to influence both public opinion and private behavior. The research done in this century is helping us to better understand both aspects.Read More
The formal process of requesting proposals for the purchasing of products and services can provide immense value to an organization. The RFP process can maximize the return on investments, shed essential insight into the internal operations and structure, and increase organizational success.Read More
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