Predictive Analytics for Fundraising

Fundraising predictive analytics is a core element of successful prospect identification, priority segmentation, organizational forecasting, metrics-based decision support, and more.

Level up your fundraising with predictive analytics powered by IBM Watson

We’ve combined IBM’s machine learning with our decades of fundraising experience. Our predictive analytics AI solution leverages IBM Watson to help identify your organization’s top prospects, allowing you to make better-informed fundraising decisions.

Our fundraising predictive analytics services include:

Comprehensive Analytics

Up-to-date insights powered by IBM Watson’s robust AI toolkit provide an unprecedented understanding of your prospects. We help leverage AI tools using your internal data as the primary source, not unverified appended data from third parties.

Predictive Modeling

We train our AI tools to help organizations create models tailored to their unique needs and goals.

DEI Modeling

Grow your internal and external diversity, equity, and inclusion initiatives and encourage diversity within your team and prospect pool with the help of accurate data.

Analytics Training

Our team will train your staff to help create a culture of analytics that serves your mission for years to come.

Strategic Analytics Assessment

We review progress made toward your strategic goals, analyze your team’s skills and technology resources, and interview key stakeholders. Then, we create a comprehensive assessment of your current analytics program and outline an expansion plan.

Business Model Review with Projections

Maintain updated projections based on changes in your target population.

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Advance your mission with innovative predictive analytics

Our fundraising predictive analytics and campaign insight tools empower organizations to:

  • Prioritize portfolios
  • Finesse audience personas
  • Activate (and reactivate) more donors
  • Determine the best way to allocate your resources
  • Increase ROI

Explore our Decision Science Insights

Data Analytics Case Study: University Hospitals

Our collaboration with BWF helped us define our vision and build an analytics culture while focusing on process, sustainability, and impact.-Charlene Harner, Director, Development Services • University Hospitals

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Let’s Talk

Find out how BWF can partner with you to customize analytics solutions.