Thought Leadership
BWF is a recognized and respected thought leader in the philanthropic sector. We are constantly assessing the fundraising landscape and providing timely guidance and insights.
Beyond the Basics: Leveraging Data to Personalize and Strengthen Outreach Strategies
Donor expectations are rapidly evolving. A personalized giving experience with curated outreach and relevant messaging should not be considered a goal—it is a must have. This article covers how to move beyond one-size-fits-all outreach to building more thoughtful, personalized relationships at scale.
Before You Jump Ship: Why Your CRM Problem Might Not Be Your CRM
Your current CRM might not be sexy. It might feel clunky. But there’s a decent chance it’s more capable than you think. Before you chase the next big thing, you might be surprised at how much power you’ve been sitting on this whole time. This blog takes you through what we’ve learned after years of helping nonprofits dig out of CRM chaos.
Fundraising for Medical Research: Strategies That Work
Explore the ins and outs of fundraising for medical research, including how it works, strategies to reach your goals, and best practices to achieve success.
The Annual Giving Roadmap: How to Raise More Yearly Gifts
Annual giving enables your nonprofit or university to achieve its goals more efficiently. Learn everything you need to know about annual giving in this guide.
Life Income Gifts and Donor Lifetime Value: Uncovering the Strategic Opportunity Hidden in Life Income Giving
Despite their significant potential impact on nonprofit financial sustainability, life income gifts remain underutilized in the broader philanthropic landscape.
Rethinking Readiness: Why Major Campaigns Demand Modern Data Infrastructure
Modern campaigns require momentum, confidence, and consistency. Conversions introduce change, learning curves, and risk. But the risk is worth it. Learn why CRM conversion during a campaign can boost visibility, improve forecasts, and drive better results.
Donor Relations is Not a Back-End Function: Why It Must Shape Campaign Strategy from Day One
Throughout a campaign, strategic donor relations is about designing an intentional experience that reinforces why a donor’s gift matters and how it connects to the organization’s mission. Learn how early integration boosts retention, trust, and long-term donor value for your organization’s campaign strategy.
Stop Sending Emails into the Void: Why Timing and Context Matters When It Comes to New Donor Discovery
For many fundraising teams, donor discovery looks something like this: Identify someone with wealth and a connection to your organization, send a few emails asking for a meeting, and hope for a response. In this article, BWF’s Jodie Miner and Alex Oftelie focus on why your results often end in silence and how you can further explore the third dimension of donor discovery: readiness.
Connecting the Dots: How Relationship Mapping Drives Major Gifts
Why consider relationship mapping? Organizations need to continue to find new individuals who are passionate about their mission. What better way to do this than by engaging those who are currently connected to help expand the base. In this article, BWF’s Chris Clark and Sarah Price discuss what, how, and when to conduct relationship mapping to help your organization.
