Thought Leadership

BWF is a recognized and respected thought leader in the philanthropic sector. We are constantly assessing the fundraising landscape and providing timely guidance and insights.

4 Communications Lessons Learned During a Time of Seismic Change

As the calendar turns from 2021 to 2022, the world is emerging from a pandemic unseen in more than a century. For communications professionals at colleges and universities throughout the United States, the past 18 months have provided both enormous challenges and generational opportunities.

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Cryptocurrency and the Nonprofit: A Beginner’s Guide

Cryptocurrency is all the rage these days amongst Millennials and Gen Z. How do we incorporate this newly created wealth to increase support with our other daily fundraising activities?

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CRM Analysis & Conversion

Identifying the Right Philanthropic Investments

According to a joint Candid and Center for Disaster Philanthropy 2020 study, between 7 and 34 percent of all nonprofits were at risk of closing because of the pandemic. At the heart of the discussions were budgets. As we look to 2022, now is the time to build more sustainable models and diversify revenue streams. What are some ways to approach investing in your advancement program with an eye on the return?

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Prospect Development

Salesforce: What to Know Before You Go Live

To get the most out of the Salesforce platform, you need experts who understand the requirements of the philanthropy industry and who possess the technical knowledge to customize Salesforce to meet those requirements.

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Attention Raiser’s Edge Crystal Reports Users!

For Raiser’s Edge clients, Crystal Reports will no longer be supported as of December 15, 2021. This means that customizing existing reports or creating new reports will no longer be possible. What does this mean for your organization? Opportunity!

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Human Services/Public Society Benefit

7 Accelerators for Faith-Based Fundraising

As philanthropy grows increasingly complex and high-net-worth giving continues to change the nonprofit landscape, faith-based charities have an opportunity to grow their fundraising production in very significant and achievable ways.

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Internal Readiness

Embracing the Audit to Get to Stronger Communications

A messaging or communications audit can help you focus on developing targeted messages to send to your audiences in ways that have the most impact. At BWF, we know the factors that indicate it’s the right time to conduct an audit for your organization.

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RFP process

An Interview with Cloud for Good on the Value of the RFP Process 

BWF recently sat down with Cloud for Good’s Eric McCune, Director of Sales, Education, and Tim Love, Director of Sales, Nonprofit to discuss the value and best processes of the RFP process.

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Personalizing Impact: Creating Your Donor’s Story

Storytelling is at the crux of good fundraising. But how often do we take a step back and reflect on what it is fundraisers are doing and how to communicate impact effectively?

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Case Study: BWF and Tufts University School of Medicine

Engage Dx is a diagnostic tool to increase engagement health and philanthropy; however, it takes time to measure and track progress. The three-year relationship between BWF and TUSM enables important repetition and frequency of building and promoting engagement around select themes while measuring through surveys every six months. This repetition helps ensure TUSM is on track and is seeing that as engagement increases, philanthropy is also increasing.

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