Thought Leadership
BWF Zuri is a recognized and respected thought leader in the philanthropic sector. We are constantly assessing the fundraising landscape and providing timely guidance and insights.
Your Best Future Donors are Already in Your Database
Development teams often spend significant time and money chasing new donors, and that chase is only getting harder. Discover how donor loyalty, capacity, and engagement data can reveal major and planned giving opportunities already in your database.
Beyond Capacity: Turning Prospect Intelligence Into Principal Gift Strategy
Principal gift fundraising often begins with a deceptively simple question: Who has the capacity to make a transformational gift? But capacity alone rarely tells us who will. Learn how prospect intelligence and principal gift strategy work together to uncover donor motivation and inspire transformational giving.
The Philanthropic Agenda
For any organization considering a major fundraising campaign, developing a strong case for support is critical to the campaign’s success. How do you sift through great ideas for the gems that get funded to advance the mission of an organization?
Five Key Takeaways in International Fundraising—A Series: Structural Consistency is Key to Success
BWF Zuri recently completed an international fundraising program assessment and benchmarking project with several US-based research institutions, resulting in valuable insights into international fundraising. This article covers how consistent structures, clear portfolios, shared metrics, and team-based goals drive international fundraising success.
Planning for the Day After Your Campaign Ends
Post-campaign planning is essential to sustaining fundraising momentum long after a campaign ends. Learn how to incorporate post-campaign fundraising strategy into your campaign roadmap, strengthen donor engagement, build your pipeline, and prepare your advancement team for continued fundraising growth.
You Can’t Automate Critical Thinking: A Case for Human Judgment in Healthcare Philanthropy
When using AI tools in a healthcare fundraising setting, AI delivers what is asked for, but what if that isn’t what is needed? Who will surface blind spots in your strategy? Learn why generative AI can reinforce assumptions in healthcare fundraising—and how human judgment protects donor strategy.
Assumption University Case Study
Learn how BWF Zuri partnered with Assumption University to restore internal trust in CRM data, relaunch Slate for Advancement, and prepare for campaign planning in just five months. Read the case study.
Comprehensive Campaigns vs. Capital Campaigns: What to Know
What are comprehensive campaigns, and how are they different from capital campaigns? Explore key differences and pros and cons of these campaign types.
From Advancement Services to Office of Strategy, Insight, and Innovation
BWF Zuri’s Shannon Cooper explores how advancement services are evolving into strategic, AI-enabled operations that strengthen data, insight, innovation, and fundraising.
