Thought Leadership

In today’s evolving philanthropic landscape, predictive AI has emerged as one of the most powerful opportunities to provide both scale and focus in fundraising. From predicting donor behavior to prioritizing outreach, from suggesting next-best-action to creating business simulations that align with a changing world, AI can transform how organizations build and sustain relationships with their supporters. Here are three key reasons why predictive AI is most effective when it can amplify human expertise and design thinking.

Healthcare fundraising is essential to continue delivering a high level of care and resources to your patients and community members. In this guide, we’ll cover strategies to improve your healthcare fundraising approach, better connect with donors, and serve your community more effectively.

As leaders, the question isn’t whether you want better outcomes, it’s whether your current approach to decision-making is built to deliver them. The future of your organization’s philanthropic success depends less on your technology and more on your ability to make consistently better decisions. And that is where data science and business intelligence come in.

Loyal donors propel your nonprofit’s mission with reliable support. This guide offers tips for building donor loyalty and inspiring long-term commitment.

A CRM implementation is a foundational moment—one that requires strategic clarity, thoughtful planning, and a relentless focus on how information will drive decision-making across the organization. Ultimately, the success of a CRM isn’t measured by what it can do—it’s measured by what people do with it. This blog takes you beyond the tool into how to make the most of your CRM.

Donor experience (DX) or sustainer experience (SX) is quickly growing among nonprofits as an opportunity to help retain donors. However, nonprofits often focus resources on curating experiences for donors at the very top of their pyramid and forget about bringing that magic to donors at all levels. Here are four ways to deepen experience.

A mid-level donor strategy strengthens relationships with existing donors and helps recruit new supporters. Use these tips to build a comprehensive plan.

In today’s nonprofit and higher education landscape, the decision to change your CRM system feels a bit like performing open-heart surgery while running a marathon. It’s complex, high-stakes, and you can’t afford to miss a beat. Yet too many organizations approach this transformation by focusing solely on immediate pain points rather than asking the deeper question: “Where do we want our fundraising operation to be in 2030?” 

A successful campaign requires many factors, but one of the most critical is maintaining positive momentum from start to finish. In this article, we focus on laying the groundwork for building a strong foundation in the campaign planning stage and building momentum with invested staff, organizational leadership, board members, and key donors.