Thought Leadership

BWF is a recognized and respected thought leader in the philanthropic sector. We are constantly assessing the fundraising landscape and providing timely guidance and insights.

BWF is a recognized and respected thought leader in the philanthropic sector. We are constantly assessing the fundraising landscape and providing timely guidance and insights.

Clearing the Way for Actionable Data

Dashboards are the proverbial tip of the iceberg for communicating actionable data. Below the surface is where the bulk of BI work takes place and is also where the majority of obstacles occur that can stop successful business intelligence implementation in its tracks. This article reviews some of the most common obstacles an organization may run into and how to clear the way for actionable data.

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Data Science & Analytics
South Dakota State University (SDSU) Bold and Blue campaign

BWF & South Dakota State University Foundation Case Study

This partnership with BWF helped SDSU become more data driven, have clearer insights into its operations, have the ability to make strategic decisions and make them faster, and have a better way to validate its strategy, thereby saving both time and resources.

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Benefactor book authors

BeneFactors Preview of Chapter 8: The Leadership Factor

No longer is it enough to be the best fundraiser in the room. Leaders of the modern fundraising enterprise have the responsibility and privilege to be so much more. Through a commitment to character development, continual learning, confirming the fundamentals, innovation, and modeling excellence, the leader of a development program can bring out the best from their team and build a successful program of significance. This preview of BeneFactors showcases the depth this book offers.

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Capturing Lightning in a Bottle

In just six weeks after the Ice Bucket Challenge began, the ALS Association saw $115 million in donations, and today, there is a new drug that shows real promise. But the success of the challenge often leaves board members and advancement leaders wondering, “How can we do this too? Is it worth trying to recreate the magic of viral success?”

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Rethinking Patient Facilitated Access

If you work in healthcare, you likely have been the recipient of a call from a donor looking for help. The donor might be asking for help scheduling an appointment (often seeking a slot sooner than what the donor could get on their own), securing a private room, assisting a friend or family member in a medical crisis, or smoothing out a challenging healthcare experience. These requests raise a host of ethical and logistical challenges. Forces in society and the healthcare industry are shaping contemporary views of facilitated access programs. From healthcare equity to labor shortages to burnout, difficult times put more pressure on philanthropy to deliver.

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A Different Take on the New MasterCard Recurring Rules

Many nonprofits are questioning why the new MasterCard rules are being applied to recurring gifts. But as we at BWF think about the next generation of annual giving, this is not the right question. This article reframes this problem into positioning recurring gift offers as an opportunity for nonprofits to create a deeper, more meaningful relationship with donors—to move past the transaction and into engagement.

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Strategic Communications

The 3 Components of Powerful Unique Selling Propositions

Understanding your organization in such a deep and real way takes time, energy, and effort, but the rewards are immeasurable. BWF’s Jay Wilson discusses why unique selling propositions (USP) work so well and what development offices can learn from these giants of corporate marketing and communications.

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3 Keys to Grabbing — And Keeping — Your Audience’s Attention

The environment for fundraising communications is a daunting one, with nonprofits of all sizes facing unprecedented competition in an overheated and at times overwhelming marketplace of ideas. Using these three keys for strong media relations work will also help fundraising communicators catch—and keep—the attention of their target audiences.

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Incentive Pay in a Campaign: Pros, Cons, and Things to Consider

With more organizations than ever before considering campaigns, and with the “Great Resignation” creating a talent crunch across all areas of advancement, many leaders are considering campaign bonuses as a strategy to retain top performers. At BWF, we work to ensure you’re well positioned for fundraising success, and that includes how best to motivate and retain your fundraising team.

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Is the Giving Tuesday Turkey Overcooked?

The “season of giving” is just around the corner, so it’s an appropriate time to discuss a question we often get from clients: Should we participate in Giving Tuesday?

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