Base & Mid-Level Giving

Creating successful programs for base giving and mid-level giving

Use these strategies to improve your university fundraising campaigns.

University Fundraising: Trends and Tips for Higher Ed Giving

Effective university fundraising requires strategic donor engagement and teamwork. Here are 9 tips to create a stronger fundraising and marketing approach.

Read More

Why Digital Wallets Make Sense in Fundraising

While the philanthropy sector has been relatively slow to embrace modern payment methods such as digital wallets, the adoption of Apple Pay, Google Pay, Venmo, etc has become critically important. In this article, we explore why nonprofits should wholeheartedly embrace digital wallets with urgency to offer donors the experience they expect.

Read More

You Might Be Undervaluing the Donor Experience in Your Fundraising Program

One of the most trending topics in fundraising in recent years is the rise of Donor Experience offices. What are charities doing to up their game for the benefit of donors? What are the factors that influence donor retention? This white paper explores the importance of these programs and provides insights for those crafting their own programs.

Read More

Results of the 2023 BWF Healthcare Survey

Over the last 23 years, BWF has conducted research to measure the views and beliefs of affluent Americans regarding their charitable decisions and contributions to hospitals and healthcare organizations. These organizations include community hospitals, children’s hospitals, research centers, academic medical centers, and long-term care facilities. BWF developed this study as an essential tool for healthcare fundraisers.

Read More

A Planned Giving Program for a Smaller Shop is All About Bequests

Are you ready to build or optimize your planned giving program? Planned giving programs do not need to be overly complicated but they do require intentional and consistent planning to be successful. A nonprofit can start with a simple, well-run program and then layer complexity as future needs merit. Here are 7 steps to build—and sustain—a planned giving program.

Read More

The Return of the Everyday Donor

Is generosity really decreasing? If so, why is it happening? In reality, aspects of generosity are decreasing, but they are also shifting. This article explores the trends in donor behavior, what the research is actually saying, and how fundraisers can adapt to this shift.

Read More
Follow these steps to build a powerful annual giving strategy.

8 Steps to Create a Powerful Annual Giving Campaign

A robust annual giving campaign is critical for creating a reliable fundraising stream. Follow these eight steps to build a powerful annual giving approach.

Read More

Giving USA 2023 Report Insights

BWF is excited to share the key findings from the 2023 Giving USA: The Annual Report on Philanthropy. Presented by the research team at the Indiana University Lilly Family School of Philanthropy and the fundraising professionals at Giving USA Foundation, the Giving USA report is the longest-running, most extensive report on philanthropy in the United States. BWF is proud to be a member of The Giving Institute.

Read More
Stony Brook University

The End of Alumni Participation in Rankings: Where Do We Go From Here?

After years of debate, US News & World Report finally announced the removal of alumni giving as a factor in national university rankings. This follows advocacy from the Council for the Advancement and Support of Education (CASE) and a chorus of annual giving professionals who have long complained that the flawed metric incentivized transactional programs and caused long-term harm to higher education fundraising.

Read More