Donor expectations are rapidly evolving. A personalized giving experience with curated outreach and relevant messaging should not be considered a goal—it is a must-have. This article covers how to move beyond one-size-fits-all outreach to building more thoughtful, personalized relationships at scale.

Explore the ins and outs of fundraising for medical research, including how it works, strategies to reach your goals, and best practices to achieve success.

Annual giving enables your nonprofit or university to achieve its goals more efficiently. Learn everything you need to know about annual giving in this guide.

The One Big Beautiful Bill Act (OBBBA) introduces a new layer of complexity to healthcare operations—one that, while not aimed directly at philanthropy, has meaningful implications for charitable giving, donor behavior, and the financial strategies that support patient care. Here’s how healthcare and development leaders need to be reassessing their strategies as policies change.

In recent years, many nonprofits have experienced growing tension between how donors want to engage and how fundraising programs are traditionally structured. The Giving USA Special Report, Generations and Giving, helps explain why this tension exists. In this article, BWF takes a deep look into the research and what it reinforces about donor engagement and how you can support donors across different pathways.

Engage Dx was built to answer questions that go deeper than satisfaction. It connects emotional drivers like pride, passion, and awareness to actual philanthropic behavior. It shows how engagement evolves into giving, how misalignment can stall loyalty, and how increased connection can unlock growth. In this article we spotlight three institutions that utilized both Engage Dx and strategic counsel.

Build a base of support that is fundamental to your development programs’ resilience in times of changing economic circumstances.

We’re in a moment when the old annual giving playbook is breaking. If you lean too heavily on the strategies of old, you risk missing the signals and the donors telling you where the market is going. This digital white paper guides you through how to lead in an evolving fundraising landscape—with data, strategy, and integrity.

The One Big Beautiful Bill Act reshaped more than just the tax code. It included numerous federal funding cuts to programs that will be rolled out and phased in over the coming years. This creates a need to review your case for support and the language you use to ensure it accurately reflects coming changes to your organization’s funding model and sector. Nonprofits have always relied on a mix of public support and private philanthropy to deliver on their missions. As this mix evolves, it means your needs and how you discuss them will too.