A mid-level donor strategy strengthens relationships with existing donors and helps recruit new supporters. Use these tips to build a comprehensive plan.

The week has been marked by flurries of questions as people—from nonprofit leaders to administration officials—sought clarity around the impact of this order on their funding and most importantly, their ability to serve their communities. What should leaders do to help their organizations navigate this rapidly evolving nonprofit landscape?

As we dive into 2025, it’s clear that the nonprofit world is changing faster than ever. The ways we connected with donors a decade ago—or even a few years back—are being reshaped by new trends, shifting demographics, and cutting-edge technology. This article focuses on five resolutions to keep donor relationships strong and meaningful this year.

With GivingTuesday on the horizon, there’s no better time to ensure your giving day stands out and inspires maximum participation. We’re sharing our top strategies to strengthen donor relationships and inspire lasting support.  

Everyday donor programs build connections between individuals and the organization; they build communities among the donors; they establish norms and identities around giving behaviors, and they feed the pipeline for future major gifts. This article discusses building a base of support that is fundamental to development programs’ resilience in times of changing economic circumstances.

BWF is pleased to share key findings and analysis from Giving USA 2024: The Annual Report on Philanthropy . Presented by the research team at the Indiana University Lilly School of Philanthropy and fundraising professionals at Giving USA Foundation, the Giving USA report is the longest-running, most extensive report on philanthropy in the United States. BWF is proud to be a member of The Giving Institute.

Navigating the evolving philanthropic terrain is imperative for organizations to recalibrate their focus. Investing in base-level giving is not merely a tactic for immediate gains but a strategic imperative for pipeline development. BWF looked at a data set from 12 different colleges and universities to uncover trends and provide evidence to support investment in the donor pipeline. This whitepaper discusses key takeaways and recommendations for your organization.

The University of Maryland School of Public Policy’s Do Good Institute recently released a report focusing on what influences volunteering and giving in the US. The study sought to understand the relationship between “micro-level variables (characteristics of the survey respondent) and macro-level variables (characteristics of the survey respondent’s community or place)” and philanthropic behavior, specifically examining monetary donations and volunteering time. 

Effective university fundraising requires strategic donor engagement and teamwork. Here are 9 tips to create a stronger fundraising and marketing approach.