Case Study: BWF and Massachusetts General Hospital
Massachusetts General Hospital (Mass General, MGH) is constantly optimizing its fundraising team and resources so the organization can continue to do amazing things. The key questions the team asks to inform direction have evolved over time, as have their data-related needs. Today, the team takes a data-first approach in all decision making. Since 2010, their strategic counsel has been provided by BWF, who has served as Mass General’s analytics team and trusted partner.