For many fundraising teams, donor discovery looks something like this: Identify someone with wealth and a connection to your organization, send a few emails asking for a meeting, and hope for a response. In this article, BWF’s Jodie Miner and Alex Oftelie focus on why your results often end in silence and how you can further explore the third dimension of donor discovery: readiness.

Why consider relationship mapping? Organizations need to continue to find new individuals who are passionate about their mission. What better way to do this than by engaging those who are currently connected to help expand the base. In this article, BWF’s Chris Clark and Sarah Price discuss what, how, and when to conduct relationship mapping to help your organization.  

The 2025 Bank of America Study of Philanthropy, produced with the Indiana University Lilly Family School of Philanthropy, offers an up-to-date look at how affluent Americans are giving, volunteering, and thinking about impact. This article digs into the findings and how BWF is rising to meet the challenges and opportunities.

Philanthropy in healthcare is changing—and fast. To help organizations anticipate what’s next, BWF has spent 25 years listening directly to donors. Our biennial Healthcare Survey has become a trusted barometer of how affluent Americans view healthcare philanthropy, and the 2025 edition is our most revealing yet.

Fundraising and communicating throughout an entire campaign can be challenging, especially given the length of some campaigns today. Planning at every stage is essential for staying focused, being strategic, and driving results. Here are five ways to seize the moment and build on the momentum to keep your campaign moving forward to the finish line.

It’s a brand-new world in many ways. Today, we quickly go from the novel to the mundane (remember hashtags?) and ubiquitous (think AI, digital wallets). And communicating effectively with donors now requires an updated toolkit and both a different mindset and a new skillset. In this white paper, we’ll examine these trends and identify ways for you to embrace them.

Effective university fundraising requires strategic donor engagement and teamwork. Use these tips to create a stronger fundraising and marketing approach.

Across sectors—from higher education to healthcare to mission-driven nonprofits—leaders are looking for ways to close the growing revenue gaps. In a world of mounting complexity and volatility, resilience is no longer a luxury; it’s a strategic imperative. That’s why many organizations are shifting their mindset around philanthropy: from supplementary income to a core pillar of long-term financial health.

At the outbreak of COVID-19 in March of 2020, fundraising teams were confronted with empty offices and a sudden shift to Zoom meetings. Gift officers who had only ever met with donors face-to-face had to quickly transition their relationship building and solicitation to a video screen or phone. By 2024, it seemed hybrid working environments were here to stay. However, this new normal hadn’t been studied for its impact on fundraising. We decided to change that.