Donor Relations

Engaging and stewarding donors and prospects

In this article, learn more about how Salesforce tools can help your higher education organization improve alumni engagement.

5 Salesforce Tools to Help You Boost Alumni Engagement

Your alumni sustain your university by donating and volunteering, so it’s vital to make sure they feel engaged in your community and appreciated for their contributions. Whether you do this […]

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You Might Be Undervaluing the Donor Experience in Your Fundraising Program

One of the most trending topics in fundraising in recent years is the rise of Donor Experience offices. What are charities doing to up their game for the benefit of donors? What are the factors that influence donor retention? This white paper explores the importance of these programs and provides insights for those crafting their own programs.

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This image shows a stethoscope on a desk in front of a healthcare professional.

7 Proven Healthcare Fundraising Strategies to Revive Giving

Healthcare fundraising is essential to continue delivering a high level of care and resources to your patients and community members. In this guide, we’ll cover strategies to improve your healthcare fundraising approach, better connect with donors, and serve your community more effectively.

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Follow these steps to build a powerful annual giving strategy.

8 Steps to Create a Powerful Annual Giving Campaign

A robust annual giving campaign is critical for creating a reliable fundraising stream. Follow these eight steps to build a powerful annual giving approach.

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How to Best Engage Donors in the Mission of Academic Medical Centers

In today’s healthcare landscape, academic medical centers (AMCs) play a critical role in advancing research, education, and patient care. Those who are familiar with AMCs understand the opportunities afforded to the community through these unique healthcare models. However, educating potential donors on the importance of AMCs and addressing the other challenges facing today’s academic healthcare organizations can be tricky. In this guide, we review everything you need to know to effectively engage donors in fundraising, communications, strategic planning, and relationship building to support the mission of academic medical centers.

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Trust—Just What the Doctor Ordered

Whether you are building a new grateful patient program or simply evolving one, the best prescription is a healthy dose of trust. It is not always easy to build trust with development professionals so that physicians feel comfortable entrusting fundraisers with the precious relationships they hold so dear when caring for a patient. BWF’s Kara Wagner describes potential obstacles and ways to overcome them.

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Rethinking Patient Facilitated Access

If you work in healthcare, you likely have been the recipient of a call from a donor looking for help. The donor might be asking for help scheduling an appointment (often seeking a slot sooner than what the donor could get on their own), securing a private room, assisting a friend or family member in a medical crisis, or smoothing out a challenging healthcare experience. These requests raise a host of ethical and logistical challenges. Forces in society and the healthcare industry are shaping contemporary views of facilitated access programs. From healthcare equity to labor shortages to burnout, difficult times put more pressure on philanthropy to deliver.

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Donor Love: Three Ways Every Development Team Can Share the Love in February

Great stewardship is important throughout the year, but February is a particularly good time to reach out and share some love with your major donors. Whether you work at a major university or in a health care system or in a small, all-volunteer shop, every organization can give their donors warm fuzzies with a few simple tips.

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Report Review: “Everyday Donors of Color: Diverse Philanthropy During Times of Change”

Across all surveyed, donors of color tend to focus their giving on four principal types of organizations: religious, educational, civil rights and arts, and financial wellness.

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