Communications

Communications strategies, tactics, and information for fundraising

What’s on the Menu? What Advancement Communicators Can Learn From Lunch

Nonprofits can learn much from the restaurant menu. Just as every restaurant has the menu as its primary point-of-sale marketing tool, a beautifully designed and well-written case statement serves as the heart of campaign communications. Learn how this idea can drive a campaign’s central document, contain larger messaging, define a graphic identity, and tell stories that tie the goals of the campaign to the organization’s greater purpose.

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The Science Behind Development Communications

Modern public relations is, at its heart, a combination of psychology and sociology. As communications practitioners, we’re seeking ways to influence both public opinion and private behavior. The research done in this century is helping us to better understand both aspects.

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Why You Shouldn’t be Afraid to Talk About Taxes

Everyone knows that taxes are one of the two things you can count on in life, but no one likes to talk about them. As fundraisers and development communicators, we need to rethink this strategy and change how we approach—or don’t approach—the topic with our prospects and donors.

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Three Steps to Creating a Culture of Philanthropy

We often talk about creating a culture of philanthropy within our organizations. It’s one of those nebulous concepts that everyone strives for, but many don’t achieve. The truth is a culture of philanthropy is not the result of human resources or fundraising. It’s the culmination of consistent, powerful, and continuous internal communications.

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Communicating with the Philanthropic Unicorn

Have a moonshot idea that needs a transformational gift to make it a reality? Want to deepen your pipeline of well-heeled and influential donors looking to co-create philanthropic opportunities? Wondering if your strategies and communications are fully leveraged to reach this dynamic yet relatively small pool of UHNW individuals? This thought piece explores the motivations of UHNW individuals and provides insights into how best to ensure your communications approaches hit the mark.

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4 Communications Lessons Learned During a Time of Seismic Change

As the calendar turns from 2021 to 2022, the world is emerging from a pandemic unseen in more than a century. For communications professionals at colleges and universities throughout the United States, the past 18 months have provided both enormous challenges and generational opportunities.

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Internal Readiness

Embracing the Audit to Get to Stronger Communications

A messaging or communications audit can help you focus on developing targeted messages to send to your audiences in ways that have the most impact. At BWF, we know the factors that indicate it’s the right time to conduct an audit for your organization.

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Personalizing Impact: Creating Your Donor’s Story

Storytelling is at the crux of good fundraising. But how often do we take a step back and reflect on what it is fundraisers are doing and how to communicate impact effectively?

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Expanded Strategic Communications Division Unifies BWF’s Work in the Space

In response to the needs of the philanthropic community and to round out our services as a comprehensive fundraising consulting firm, BWF is pleased to announce that it is bringing its communications work under a new Strategic Communications division.

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