A CRM migration is more than a technology project; it’s a business transformation that changes how advancement teams manage donor relationships, collaborate, and work every day. While technical execution is essential, poor internal communication is often the biggest reason CRM migrations struggle, leading to resistance, low adoption, and weaker results. BWF Zuri’s Amy Lampi and Jay Wilson share their five communication practices that can help ensure a smoother transition.

Development communications combines psychology and sociology to influence donors’ opinions and behaviors. Explore key research to further your understanding.

Support your next launch with this definitive campaign communications checklist. From defining goals to building momentum, learn essential steps for success.

Now, more than ever, organizations must be laser-focused on telling stories of impact that attract attention and drive emotion. This article discusses how the most effective organizations aren’t always the biggest—they’re the ones that unite a strong story with a focused, data-informed approach.

For a growing number of hospitals, particularly nonprofit community hospitals, philanthropy is considered a necessity. Philanthropy is no longer seen as only supporting added extras—it’s now a source of revenue that supports the overall care of patients.

The One Big Beautiful Bill Act reshaped more than just the tax code. It included numerous federal funding cuts to programs that will be rolled out and phased in over the coming years. This creates a need to review your case for support and the language you use to ensure it accurately reflects coming changes to your organization’s funding model and sector. Nonprofits have always relied on a mix of public support and private philanthropy to deliver on their missions. As this mix evolves, it means your needs and how you discuss them will too. 

Learn how to use ChatGPT’s generative AI power to support your nonprofit’s fundraising campaigns, helping you refine your outreach and connect with donors.

Fundraising and communicating throughout an entire campaign can be challenging, especially given the length of some campaigns today. Planning at every stage is essential for staying focused, being strategic, and driving results. Here are five ways to seize the moment and build on the momentum to keep your campaign moving forward to the finish line.

It’s a brand-new world in many ways. Today, we quickly go from the novel to the mundane (remember hashtags?) and ubiquitous (think AI, digital wallets). And communicating effectively with donors now requires an updated toolkit and both a different mindset and a new skillset. In this white paper, we’ll examine these trends and identify ways for you to embrace them.