Communications

Communications strategies, tactics, and information for fundraising

(Re)Stating Your Case in This Time of Disruption

(Re)Stating Your Case in This Time of Disruption

The COVID-19 pandemic has upended the routines of our personal and professional lives. This article outlines steps for restating your campaign case post pandemic.

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Healthcare Fundraising in a Time of Crisis

Serving Our Communities—Healthcare Fundraising in a Time of Crisis

Our healthcare institutions are prioritizing all available resources to address immediate patient needs, expand research and clinical trial efforts for testing and treatment, and maintain a healthy workforce ready to serve our communities.

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The Philanthropic Agenda

The Philanthropic Agenda

For any organization considering a major fundraising campaign, developing a strong case for support—“philanthropic agenda”—is critical to the campaign’s success. How do you sift through great ideas for the gems that get funded to advance the mission of an organization?

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Three Strategies to Get Personal with Donors

Three Strategies to Get Personal with Donors

As the holiday memories fade and we start the new year, now is the perfect time to reflect on the past year and develop an action plan. It is time to go beyond just thanking donors and start engaging donors.

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5 Tips for Successful Campaign Launch Events

5 Tips for Successful Campaign Launch Events

Strategic and well-planned faculty/staff campaign launch events can be an incredible way to engage your campus community and spread campaign core messages. These five tips can help with successful campaign launch events.

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