Communications

Communications strategies, tactics, and information for fundraising

4 Communications Lessons Learned During a Time of Seismic Change

As the calendar turns from 2021 to 2022, the world is emerging from a pandemic unseen in more than a century. For communications professionals at colleges and universities throughout the United States, the past 18 months have provided both enormous challenges and generational opportunities.

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Internal Readiness

Embracing the Audit to Get to Stronger Communications

A messaging or communications audit can help you focus on developing targeted messages to send to your audiences in ways that have the most impact. At BWF, we know the factors that indicate it’s the right time to conduct an audit for your organization.

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Personalizing Impact: Creating Your Donor’s Story

Storytelling is at the crux of good fundraising. But how often do we take a step back and reflect on what it is fundraisers are doing and how to communicate impact effectively?

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Expanded Strategic Communications Division Unifies BWF’s Work in the Space

In response to the needs of the philanthropic community and to round out our services as a comprehensive fundraising consulting firm, BWF is pleased to announce that it is bringing its communications work under a new Strategic Communications division.

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(Re)Stating Your Case in This Time of Disruption

(Re)Stating Your Case in This Time of Disruption

The COVID-19 pandemic has upended the routines of our personal and professional lives. This article outlines steps for restating your campaign case post pandemic.

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Healthcare Fundraising in a Time of Crisis

Serving Our Communities—Healthcare Fundraising in a Time of Crisis

Our healthcare institutions are prioritizing all available resources to address immediate patient needs, expand research and clinical trial efforts for testing and treatment, and maintain a healthy workforce ready to serve our communities.

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The Philanthropic Agenda

The Philanthropic Agenda

For any organization considering a major fundraising campaign, developing a strong case for support—“philanthropic agenda”—is critical to the campaign’s success. How do you sift through great ideas for the gems that get funded to advance the mission of an organization?

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Making Sense of Industry Research Results and Using the Insights to Inform or Enhance Your Strategic Communications Efforts

Making Sense of Industry Research Results and Using the Insights to Inform or Enhance Your Strategic Communications Efforts

Today, there are numerous communications tools at one’s disposal, and plenty of platforms and channels to choose from to execute donor communications work.

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3 Keys to Effective Donor Communications

3 Keys to Effective Donor Communications

When communicating with donors, the goal is of course to get through, to make an impact and inspire a desired response. Content today needs to educate, inform, and inspire.

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