Communications

Communications strategies, tactics, and information for fundraising

(Re)Stating Your Case in This Time of Disruption

(Re)Stating Your Case in This Time of Disruption

The COVID-19 pandemic has upended the routines of our personal and professional lives. This article outlines steps for restating your campaign case post pandemic.

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Healthcare Fundraising in a Time of Crisis

Serving Our Communities—Healthcare Fundraising in a Time of Crisis

Our healthcare institutions are prioritizing all available resources to address immediate patient needs, expand research and clinical trial efforts for testing and treatment, and maintain a healthy workforce ready to serve our communities.

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The Philanthropic Agenda

The Philanthropic Agenda

For any organization considering a major fundraising campaign, developing a strong case for support—“philanthropic agenda”—is critical to the campaign’s success. How do you sift through great ideas for the gems that get funded to advance the mission of an organization?

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Making Sense of Industry Research Results and Using the Insights to Inform or Enhance Your Strategic Communications Efforts

Making Sense of Industry Research Results and Using the Insights to Inform or Enhance Your Strategic Communications Efforts

Today, there are numerous communications tools at one’s disposal, and plenty of platforms and channels to choose from to execute donor communications work.

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3 Keys to Effective Donor Communications

3 Keys to Effective Donor Communications

When communicating with donors, the goal is of course to get through, to make an impact and inspire a desired response. Content today needs to educate, inform, and inspire.

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If You’re Not Communicating Strategically, You’re Just Making Noise

If You’re Not Communicating Strategically, You’re Just Making Noise

Before getting down to the hard work of writing text, creating graphics that provide, and choosing photos that visually advance the story, it’s essential to critically think through the campaign in its entirety and create a strategic framework for essential communications efforts.

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Five Important Findings for Community Hospital Fundraising

Five Important Findings for Community Hospital Fundraising

For a growing number of hospitals, particularly nonprofit community hospitals, philanthropy is considered a necessity. Philanthropy is no longer seen as only supporting added extras—it’s now a source of revenue that supports the overall care of patients.

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Three Strategies to Get Personal with Donors

Three Strategies to Get Personal with Donors

As the holiday memories fade and we start the new year, now is the perfect time to reflect on the past year and develop an action plan. It is time to go beyond just thanking donors and start engaging donors.

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Reviewing Your Post-Season Playbook for Alumni Engagement

Reviewing Your Post-Season Playbook for Alumni Engagement

With a storied history including a top-20 national ranking in all-time victories, a top-10 national ranking in both all-time winning percentage and 20-win seasons, and ranking third in regular season […]

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