Understanding your organization in such a deep and real way takes time, energy, and effort, but the rewards are immeasurable. BWF’s Jay Wilson discusses why unique selling propositions (USP) work so well and what development offices can learn from these giants of corporate marketing and communications.

The environment for fundraising communications is a daunting one, with nonprofits of all sizes facing unprecedented competition in an overheated and at times overwhelming marketplace of ideas. Using these three keys for strong media relations work will also help fundraising communicators catch—and keep—the attention of their target audiences.

Nonprofits can learn much from the restaurant menu. Just as every restaurant has the menu as its primary point-of-sale marketing tool, a beautifully designed and well-written case statement serves as the heart of campaign communications. Learn how this idea can drive a campaign’s central document, contain larger messaging, define a graphic identity, and tell stories that tie the goals of the campaign to the organization’s greater purpose.

Modern public relations is, at its heart, a combination of psychology and sociology. As communications practitioners, we’re seeking ways to influence both public opinion and private behavior. The research done in this century is helping us to better understand both aspects.

Everyone knows that taxes are one of the two things you can count on in life, but no one likes to talk about them. As fundraisers and development communicators, we need to rethink this strategy and change how we approach—or don’t approach—the topic with our prospects and donors.

We often talk about creating a culture of philanthropy within our organizations. It’s one of those nebulous concepts that everyone strives for, but many don’t achieve. The truth is a culture of philanthropy is not the result of human resources or fundraising. It’s the culmination of consistent, powerful, and continuous internal communications.

Have a moonshot idea that needs a transformational gift to make it a reality? Want to deepen your pipeline of well-heeled and influential donors looking to co-create philanthropic opportunities? Wondering if your strategies and communications are fully leveraged to reach this dynamic yet relatively small pool of UHNW individuals? This thought piece explores the motivations of UHNW individuals and provides insights into how best to ensure your communications approaches hit the mark.

As the calendar turns from 2021 to 2022, the world is emerging from a pandemic unseen in more than a century. For communications professionals at colleges and universities throughout the United States, the past 18 months have provided both enormous challenges and generational opportunities.

A messaging or communications audit can help you focus on developing targeted messages to send to your audiences in ways that have the most impact. At BWF, we know the factors that indicate it’s the right time to conduct an audit for your organization.