Storytelling is at the crux of good fundraising. But how often do we take a step back and reflect on what it is fundraisers are doing and how to communicate impact effectively?

In response to the needs of the philanthropic community and to round out our services as a comprehensive fundraising consulting firm, BWF is pleased to announce that it is bringing its communications work under a new Strategic Communications division.

The COVID-19 pandemic has upended the routines of our personal and professional lives. This article outlines steps for restating your campaign case post pandemic.

Our healthcare institutions are prioritizing all available resources to address immediate patient needs, expand research and clinical trial efforts for testing and treatment, and maintain a healthy workforce ready to serve our communities.

For any organization considering a major fundraising campaign, developing a strong case for support—“philanthropic agenda”—is critical to the campaign’s success. How do you sift through great ideas for the gems that get funded to advance the mission of an organization?

Today, there are numerous communications tools at one’s disposal, and plenty of platforms and channels to choose from to execute donor communications work.

When communicating with donors, the goal is of course to get through, to make an impact and inspire a desired response. Content today needs to educate, inform, and inspire.

Before getting down to the hard work of writing text, creating graphics that provide, and choosing photos that visually advance the story, it’s essential to critically think through the campaign in its entirety and create a strategic framework for essential communications efforts.

For a growing number of hospitals, particularly nonprofit community hospitals, philanthropy is considered a necessity. Philanthropy is no longer seen as only supporting added extras—it’s now a source of revenue that supports the overall care of patients.