Communications strategies, tactics, and information for fundraising
We often talk about creating a culture of philanthropy within our organizations. It’s one of those nebulous concepts that everyone strives for, but many don’t achieve. The truth is a culture of philanthropy is not the result of human resources or fundraising. It’s the culmination of consistent, powerful, and continuous internal communications.
Have a moonshot idea that needs a transformational gift to make it a reality? Want to deepen your pipeline of well-heeled and influential donors looking to co-create philanthropic opportunities? Wondering if your strategies and communications are fully leveraged to reach this dynamic yet relatively small pool of UHNW individuals? This thought piece explores the motivations of UHNW individuals and provides insights into how best to ensure your communications approaches hit the mark.
As the calendar turns from 2021 to 2022, the world is emerging from a pandemic unseen in more than a century. For communications professionals at colleges and universities throughout the United States, the past 18 months have provided both enormous challenges and generational opportunities.
A messaging or communications audit can help you focus on developing targeted messages to send to your audiences in ways that have the most impact. At BWF, we know the factors that indicate it’s the right time to conduct an audit for your organization.
Storytelling is at the crux of good fundraising. But how often do we take a step back and reflect on what it is fundraisers are doing and how to communicate impact effectively?
In response to the needs of the philanthropic community and to round out our services as a comprehensive fundraising consulting firm, BWF is pleased to announce that it is bringing its communications work under a new Strategic Communications division.
The COVID-19 pandemic has upended the routines of our personal and professional lives. This article outlines steps for restating your campaign case post pandemic.
Our healthcare institutions are prioritizing all available resources to address immediate patient needs, expand research and clinical trial efforts for testing and treatment, and maintain a healthy workforce ready to serve our communities.
For any organization considering a major fundraising campaign, developing a strong case for support—“philanthropic agenda”—is critical to the campaign’s success. How do you sift through great ideas for the gems that get funded to advance the mission of an organization?
