Our healthcare institutions are prioritizing all available resources to address immediate patient needs, expand research and clinical trial efforts for testing and treatment, and maintain a healthy workforce ready to serve our communities.

For any organization considering a major fundraising campaign, developing a strong case for support—“philanthropic agenda”—is critical to the campaign’s success. How do you sift through great ideas for the gems that get funded to advance the mission of an organization?

Today, there are numerous communications tools at one’s disposal, and plenty of platforms and channels to choose from to execute donor communications work.

When communicating with donors, the goal is of course to get through, to make an impact and inspire a desired response. Content today needs to educate, inform, and inspire.

Before getting down to the hard work of writing text, creating graphics that provide, and choosing photos that visually advance the story, it’s essential to critically think through the campaign in its entirety and create a strategic framework for essential communications efforts.

For a growing number of hospitals, particularly nonprofit community hospitals, philanthropy is considered a necessity. Philanthropy is no longer seen as only supporting added extras—it’s now a source of revenue that supports the overall care of patients.

As the holiday memories fade and we start the new year, now is the perfect time to reflect on the past year and develop an action plan. It is time to go beyond just thanking donors and start engaging donors.

With a storied history including a top-20 national ranking in all-time victories, a top-10 national ranking in both all-time winning percentage and 20-win seasons, and ranking third in regular season […]

Enhance donor satisfaction and engagement, while increasing the likelihood of closing future major and planned gifts.