As communications professionals well know, there are myriad ways to deliver key messages to the various constituencies you are trying to provide information to, inspire, and influence. Today, there are numerous communications tools at one’s disposal, and plenty of platforms and channels to choose from to execute donor communications work.

BWF’s Carole Arwidson shares her strategies for reviewing all of the industry research and reports, while ensuring that your institution’s strategic goals are informed by the insights provided by these resources.

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