Campaign ASU 2020 raised over $2.3B and was successful by all measures. ASU sought to fully understand what worked well in this campaign and where opportunities exist to improve fundraising in the next one.
The campaign planning study provided Spark with the opinions of key community stakeholders and the museum’s top philanthropists about the best site for the museum and the level of philanthropic support for such a move.
The pandemic of 2020 forced nonprofit fundraisers to pivot from face-to-face to remote and digital donor engagement. This move required training by digital fundraising experts as well as a rethinking of workflows and donor engagement strategies.
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