Barely halfway through a multi-billion-dollar campaign, the pandemic’s onset caused Massachusetts General Hospital to consider the potential impact on its development program and its position within the ever-evolving COVID-19 landscape. MGH turned to BWF to examine production, highlight unrealized bright spots in the constituent pool, and run “worst case” fundraising impact and growth potential scenarios.
By asking for the data differently, robust forecasting models were built, while simulations were run to examine the impact of various business models. Extensive macroeconomic research into the prior campaign during the 2009 recession provided context and perspectives on medical and economic recovery.
“Because this effort applied industry data and our historical performance, we received the information to make data-driven decisions.”Katie MacrinaManaging Director, Prospect Management and Research • Massachusetts General Hospital
The in-depth assessment of the current and future state of philanthropic production identified both bright and blind spots and options for consideration. The head of development used the work to inform the fundraising committee and the board about the pandemic’s impact on the campaign. Additionally, the case was made for hiring more staff in targeted areas, reviewing the business model, and improving major gift operations.
The Massachusetts General Hospital utilized the data science service offered by BWF. To learn more about this solution, click here.