Insights That Matter
Connecting research and data with analysis and innovative ideas is what we do.
At its core, predictive models represent a snapshot in time. It is critically important that predictive models be monitored, evaluated, and refreshed on a regular basis. Unfortunately, only a small number of top-level fundraising teams operate under this paradigm.Read More
The effects of COVID-19 have proven the importance of agility. Having access to informative insights to make time-sensitive, data-driven decisions is the key to ensuring continuity during uncertainty.Read More
Data and fundraising, once thought anathema to each other, were forever joined as many as 15 years ago when the science of analytics was first applied to the art of fundraising.Read More