Insights That Matter
Connecting research and data with analysis and innovative ideas is what we do.
Client Spotlights
Mass General Brigham
Mass General Brigham turned to BWF to examine production, highlight unrealized bright spots in the constituent pool, and run “worst case” fundraising impact and growth potential scenarios.
Utica University
Leadership at Utica University wanted to help gift officers better understand their role as brand ambassadors and build their communications skills in fundraising.
Thought Leadership
You Can’t Automate Critical Thinking: A Case for Human Judgment in Healthcare Philanthropy
When we talk about the use of AI tools in a healthcare fundraising setting, AI is giving us what we ask for, but what if that isn’t what we need? Who will surface blind spots in your strategy? Learn why generative AI can reinforce assumptions in healthcare fundraising—and how human judgment protects donor strategy.
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Assumption University Case Study
Learn how BWF Zuri partnered with Assumption University to restore internal trust in CRM data, relaunch Slate for Advancement, and prepare for campaign planning in just five months. Read the case study.
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5 Years of $1M+ Gifts: What Can We Learn?
These two articles showcase the power of transformational gifts. One maps trends and analyzes the growing scale and evolving priorities of principal gifts, while a client story brings those findings to life.
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