Insights That Matter
Connecting research and data with analysis and innovative ideas is what we do.
Client Spotlights
Massachusetts General Hospital
MGH turned to BWF to examine production, highlight unrealized bright spots in the constituent pool, and run “worst case” fundraising impact and growth potential scenarios.
Utica University
Leadership at Utica University wanted to help gift officers better understand their role as brand ambassadors and build their communications skills in fundraising.
Thought Leadership
Mid-Level Donor Strategy: Steps to Engage and Build Trust
A mid-level donor strategy strengthens relationships with existing donors and helps recruit new supporters. Use these tips to build a comprehensive plan.
Read More
Navigating CRM Transitions in Fundraising: Building a Future-Ready Tech Stack
In today’s nonprofit and higher education landscape, the decision to change your CRM system feels a bit like performing open-heart surgery while running a marathon. It’s complex, high-stakes, and you can’t afford to miss a beat. Yet too many organizations approach this transformation by focusing solely on immediate pain points rather than asking the deeper question: “Where do we want our fundraising operation to be in 2030?”
Read More
Optimizing the Planning Stage of a Campaign to Build Early Momentum
A successful campaign requires many factors, but one of the most critical is maintaining positive momentum from start to finish. In this article, we focus on laying the groundwork for building a strong foundation in the campaign planning stage and building momentum with invested staff, organizational leadership, board members, and key donors.
Read More