Insights That Matter
Connecting research and data with analysis and innovative ideas is what we do.
Client Spotlights
Mass General Brigham
Mass General Brigham turned to BWF to examine production, highlight unrealized bright spots in the constituent pool, and run “worst case” fundraising impact and growth potential scenarios.
Utica University
Leadership at Utica University wanted to help gift officers better understand their role as brand ambassadors and build their communications skills in fundraising.
Thought Leadership
CRM Implementations Don’t Fail Because of Technology. They Fail Because of Communication.
A CRM migration is more than a technology project; it’s a business transformation that changes how advancement teams manage donor relationships, collaborate, and work every day. While technical execution is essential, poor internal communication is often the biggest reason CRM migrations struggle, leading to resistance, low adoption, and weaker results. BWF Zuri’s Amy Lampi and Jay Wilson share their five communication practices that can help ensure a smoother transition.
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The ROI Conversation Most Technology Selections Get Wrong
Technology ROI is not a feature of the platform. It is an organizational outcome. And most ROI is not created during implementation. It is determined during selection. In this article, BWF Zuri’s Jason Boley walks through the five ROI drivers selection teams should test before adopting a new technology.
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How to Harness the Power of AI Fundraising: A Complete Guide
AI tools eliminate the guesswork from fundraising, enabling nonprofits to concentrate more energy on their top prospects. Learn more about AI fundraising.
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