In just six weeks after the Ice Bucket Challenge began, the ALS Association saw $115 million in donations, and today, there is a new drug that shows real promise. But the success of the challenge often leaves board members and advancement leaders wondering, “How can we do this too? Is it worth trying to recreate the magic of viral success?”
Many nonprofits are questioning why the new MasterCard rules are being applied to recurring gifts. But as we at BWF think about the next generation of annual giving, this is not the right question. This article reframes this problem into positioning recurring gift offers as an opportunity for nonprofits to create a deeper, more meaningful relationship with donors—to move past the transaction and into engagement.
A clear digital fundraising strategy is critical for future growth. Use these tips and top campaign ideas to build a powerful digital fundraising approach.
The “season of giving” is just around the corner, so it’s an appropriate time to discuss a question we often get from clients: Should we participate in Giving Tuesday?
DAO (Decentralized Autonomous Organizations) have the power to revolutionize giving to the organizations we support and may lead to new ways of thinking about equity and impact in philanthropy. BWF explains the advantages of DAOs and what nonprofit organizations can expect from this new (and old) form of giving.
Cryptocurrency is all the rage these days amongst Millennials and Gen Z. How do we incorporate this newly created wealth to increase support with our other daily fundraising activities?
The recent changes in Apple’s iOS 15 software update is changing the way we measure email success and digital strategy. These changes may affect your analytics, but they don’t change what makes for a good fundraising email program.
In the age of digitally focused cause-driven social media campaigns, crowdfunding has emerged as an established and popular giving vehicle. The published report, “Gender and Crowdfunding,” details the research and key findings gained from this study by the Women’s Philanthropy Institute.
In early 2020, Stony Brook University was preparing to launch their second annual giving day. Following a successful first year, the pressure was on to increase the results of the giving day in a meaningful way. The SBU team knew this meant experimenting with new tactics.
