Digital Marketing & Fundraising

This image shows a stethoscope on a desk in front of a healthcare professional.

7 Proven Healthcare Fundraising Strategies to Revive Giving

Healthcare fundraising is essential to continue delivering a high level of care and resources to your patients and community members. In this guide, we’ll cover strategies to improve your healthcare fundraising approach, better connect with donors, and serve your community more effectively.

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Chat GPT is All the Rage. What are Fundraising Communicators to Make of It?

Generative AI is everywhere. We recently heard someone say, “AI isn’t going to replace your job, but the person who understands how to use AI will.” We’re eager to see how fundraising communicators will harness AI’s power to enhance their work. Disruption and innovation are upon us once again. How will you use it to enhance your efforts and help your organization fulfill its mission?

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Stony Brook University

The End of Alumni Participation in Rankings: Where Do We Go From Here?

After years of debate, US News & World Report finally announced the removal of alumni giving as a factor in national university rankings. This follows advocacy from the Council for the Advancement and Support of Education (CASE) and a chorus of annual giving professionals who have long complained that the flawed metric incentivized transactional programs and caused long-term harm to higher education fundraising.

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Capturing Lightning in a Bottle

In just six weeks after the Ice Bucket Challenge began, the ALS Association saw $115 million in donations, and today, there is a new drug that shows real promise. But the success of the challenge often leaves board members and advancement leaders wondering, “How can we do this too? Is it worth trying to recreate the magic of viral success?”

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A Different Take on the New MasterCard Recurring Rules

Many nonprofits are questioning why the new MasterCard rules are being applied to recurring gifts. But as we at BWF think about the next generation of annual giving, this is not the right question. This article reframes this problem into positioning recurring gift offers as an opportunity for nonprofits to create a deeper, more meaningful relationship with donors—to move past the transaction and into engagement.

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Use this guide to improve your organization's digital fundraising approach.

Digital Fundraising | 7 Powerful Campaign Ideas to Try

A clear digital fundraising strategy is critical for future growth. Use these tips and top campaign ideas to build a powerful digital fundraising approach.

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Is the Giving Tuesday Turkey Overcooked?

The “season of giving” is just around the corner, so it’s an appropriate time to discuss a question we often get from clients: Should we participate in Giving Tuesday?

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Decentralized Autonomous Organizations: What was Old is New Again

DAO (Decentralized Autonomous Organizations) have the power to revolutionize giving to the organizations we support and may lead to new ways of thinking about equity and impact in philanthropy. BWF explains the advantages of DAOs and what nonprofit organizations can expect from this new (and old) form of giving.

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Cryptocurrency and the Nonprofit: A Beginner’s Guide

Cryptocurrency is all the rage these days amongst Millennials and Gen Z. How do we incorporate this newly created wealth to increase support with our other daily fundraising activities?

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