Major & Principal Giving

Creating successful major and principal giving programs

Focus on the Fundamentals? 5 Ways to Keep Athletics Fundraising Strong

Focus on the Fundamentals? 5 Ways to Keep Athletics Fundraising Strong

Amidst the unprecedented impacts of the pandemic, countless programs and organizations are facing uncertainty and challenges. Intercollegiate athletics are no exception as colleges and universities try to determine next steps moving forward. BWF has the game plan to help succeed with athletics fundraising.

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Rethinking Gift Officer Metrics During COVID-19

Rethinking Gift Officer Metrics During COVID-19

Given the current, remote-only work environment for nonprofits, the focus on continuing meaningful work without the benefit of face-to-face engagement has become more important than ever.

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Tips for Remote Relational Fundraising

Tips for Remote Relational Fundraising

For those in the development and advancement field, working from home brings up questions of how to best do our work. We believe some of the most important development work can and should continue to take place, even if it is best to be remote.

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5 Takeaways from the Major Gifts Fundraising Benchmark Study

5 Takeaways from the Major Gifts Fundraising Benchmark Study

For the study in early 2017, over 600 nonprofit organizations in a variety of sectors from the U.S. and Canada were polled. The goal of the research was to assist organizations in seeing what prospect identification processes other nonprofits use, compare their effectiveness, and explore related insights.

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Understanding Your High- and Ultra-High-Net-Worth Donors

Understanding Your High- and Ultra-High-Net-Worth Donors

In 2017, The Philanthropy Workshop released a study on the perspectives and philanthropic practices of high- and ultra-high-net-worth individuals. Highlighted are key survey findings, what these findings can mean for your organization, and the valuable next steps for moving forward.

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The 1.5 Million Wealthy Women of Facebook

The 1.5 Million Wealthy Women of Facebook

During the strategy development process, we analyze, craft, and build targeted audiences for cultivation purposes. Of interest to our clients is how to find and deliver targeted messaging to high-net-worth constituents on Facebook. The growth of wealthy women on Facebook is of particular interest to organizations.

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Three Keys to Successful Philanthropy Discovery Visits

Three Keys to Successful Philanthropy Discovery Visits

Discovery visits—a tedious and often a dreaded task for major gift officers. Most fundraising professionals realize this necessity but often do it reluctantly. These visits are valuable for focusing your work, increasing philanthropic support, and can be personally rewarding.

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