Major & Principal Giving

Creating successful major and principal giving programs

Giving USA 2022

Giving USA 2022 Report Insights

BWF is excited to share the key findings from this year’s Giving USA: The Annual Report on Philanthropy. Presented by the research team at the Indiana University Lilly Family School of Philanthropy and the fundraising professionals at Giving USA Foundation, the Giving USA report is the longest-running, most extensive report on philanthropy in the United States. BWF is proud to be a member of The Giving Institute.

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Communicating with the Philanthropic Unicorn

Have a moonshot idea that needs a transformational gift to make it a reality? Want to deepen your pipeline of well-heeled and influential donors looking to co-create philanthropic opportunities? Wondering if your strategies and communications are fully leveraged to reach this dynamic yet relatively small pool of UHNW individuals? This thought piece explores the motivations of UHNW individuals and provides insights into how best to ensure your communications approaches hit the mark.

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2021 BWF Healthcare Survey

2021 BWF Healthcare Survey Results Released

Read the results of the 2021 Healthcare Survey, What the Affluent Think About Giving to Healthcare, designed to keep you informed of the trends and attitudes regarding healthcare giving.

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CRM Analysis & Conversion

Discovery Calls, The First Hurdle

Many new major gift officers, including experienced MGOs in new positions, often struggle to connect with their new prospects. Most MGOs aim to meet metrics that set minimums for visits and other actions. Striving to hit those marks can become a high hurdle to clear when an MGO isn’t set up for success or doesn’t have the right tools to get started. Below are some techniques and strategies that can make it easier to clear the discovery call hurdle.

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Focus on the Fundamentals? 5 Ways to Keep Athletics Fundraising Strong

Focus on the Fundamentals? 5 Ways to Keep Athletics Fundraising Strong

Amidst the unprecedented impacts of the pandemic, countless programs and organizations are facing uncertainty and challenges. Intercollegiate athletics are no exception as colleges and universities try to determine next steps moving forward. BWF has the game plan to help succeed with athletics fundraising.

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Rethinking Gift Officer Metrics During COVID-19

Rethinking Gift Officer Metrics During COVID-19

Given the current, remote-only work environment for nonprofits, the focus on continuing meaningful work without the benefit of face-to-face engagement has become more important than ever.

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Tips for Remote Relational Fundraising

Tips for Remote Relational Fundraising

For those in the development and advancement field, working from home brings up questions of how to best do our work. We believe some of the most important development work can and should continue to take place, even if it is best to be remote.

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5 Takeaways from the Major Gifts Fundraising Benchmark Study

5 Takeaways from the Major Gifts Fundraising Benchmark Study

For the study in early 2017, over 600 nonprofit organizations in a variety of sectors from the U.S. and Canada were polled. The goal of the research was to assist organizations in seeing what prospect identification processes other nonprofits use, compare their effectiveness, and explore related insights.

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Understanding Your High- and Ultra-High-Net-Worth Donors

Understanding Your High- and Ultra-High-Net-Worth Donors

In 2017, The Philanthropy Workshop released a study on the perspectives and philanthropic practices of high- and ultra-high-net-worth individuals. Highlighted are key survey findings, what these findings can mean for your organization, and the valuable next steps for moving forward.

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