Creating successful major and principal giving programs
Development teams often spend significant time and money chasing new donors, and that chase is only getting harder. Discover how donor loyalty, capacity, and engagement data can reveal major and planned giving opportunities already in your database.
Principal gift fundraising often begins with a deceptively simple question: Who has the capacity to make a transformational gift? But capacity alone rarely tells us who will. Learn how prospect intelligence and principal gift strategy work together to uncover donor motivation and inspire transformational giving.
BWF Zuri recently completed an international fundraising program assessment and benchmarking project with several US-based research institutions, resulting in valuable insights into international fundraising. This article covers how consistent structures, clear portfolios, shared metrics, and team-based goals drive international fundraising success.
These two articles showcase the power of transformational gifts. One maps trends and analyzes the growing scale and evolving priorities of principal gifts, while a client story brings those findings to life.
Donations to U.S. charities in 2025 reached an estimated $617.20 billion, a new high. Read more critical insights and findings from Giving USA 2026.
BWF Zuri recently completed an international fundraising program assessment and benchmarking project with several US-based research institutions, resulting in valuable insights into international fundraising. This article provides an overview of that research and introduces the topics that we’ll dive deeper into in the coming months.
Explore the ins and outs of fundraising for medical research, including how it works, strategies to reach your goals, and best practices to achieve success.
Despite their significant potential impact on nonprofit financial sustainability, life income gifts remain underutilized in the broader philanthropic landscape.
Transformational gifts rarely arrive fully formed. They emerge over time, at the intersection of passion, impact, and readiness. This article describes what it takes to ensure your nonprofit is ready to maximize the moment a transformational gift arrives.
