One of the most trending topics in fundraising in recent years is the rise of Donor Experience offices.
Programs are realizing that sales without service is not only bad for business, but it is also bad for giving. The relationship journey is not simply about warming up someone to give you money; it is about building a lasting exchange of mutual benefit. Many charities are realizing they need to up their game when it comes to the benefits for the donors.
Some would argue whether a mutual exchange is counter to the principles of altruism. Others would argue there is no true altruism and that giving always has some personal benefit. In reality, giving takes on many shades from selflessness to self-benefit.