Base & Mid-Level Giving

Creating successful programs for base giving and mid-level giving

Mid-Level Donor Strategy: Steps to Engage and Build Trust

A mid-level donor strategy strengthens relationships with existing donors and helps recruit new supporters. Use these tips to build a comprehensive plan.

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Navigating Uncertainty: Leading in an Evolving Nonprofit Landscape

The week has been marked by flurries of questions as people—from nonprofit leaders to administration officials—sought clarity around the impact of this order on their funding and most importantly, their ability to serve their communities. What should leaders do to help their organizations navigate this rapidly evolving nonprofit landscape?

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2025 Resolutions for Annual Giving and Donor Engagement

As we dive into 2025, it’s clear that the nonprofit world is changing faster than ever. The ways we connected with donors a decade ago—or even a few years back—are being reshaped by new trends, shifting demographics, and cutting-edge technology. This article focuses on five resolutions to keep donor relationships strong and meaningful this year.

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9 Ways to Supercharge Your Giving Day

With GivingTuesday on the horizon, there’s no better time to ensure your giving day stands out and inspires maximum participation. We’re sharing our top strategies to strengthen donor relationships and inspire lasting support.  

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Giving USA 2024 Report Insights

BWF is pleased to share key findings and analysis from Giving USA 2024: The Annual Report on Philanthropy . Presented by the research team at the Indiana University Lilly School of Philanthropy and fundraising professionals at Giving USA Foundation, the Giving USA report is the longest-running, most extensive report on philanthropy in the United States. BWF is proud to be a member of The Giving Institute.

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Revitalizing the Donor Pipeline Through Annual Giving

Navigating the evolving philanthropic terrain is imperative for organizations to recalibrate their focus. Investing in base-level giving is not merely a tactic for immediate gains but a strategic imperative for pipeline development. BWF looked at a data set from 12 different colleges and universities to uncover trends and provide evidence to support investment in the donor pipeline. This whitepaper discusses key takeaways and recommendations for your organization.

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Understanding Generosity: A Look at What Influences Volunteering and Giving in the United States

The University of Maryland School of Public Policy’s Do Good Institute recently released a report focusing on what influences volunteering and giving in the US. The study sought to understand the relationship between “micro-level variables (characteristics of the survey respondent) and macro-level variables (characteristics of the survey respondent’s community or place)” and philanthropic behavior, specifically examining monetary donations and volunteering time. 

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Why Digital Wallets Make Sense in Fundraising

While the philanthropy sector has been relatively slow to embrace modern payment methods such as digital wallets, the adoption of Apple Pay, Google Pay, Venmo, etc has become critically important. In this article, we explore why nonprofits should wholeheartedly embrace digital wallets with urgency to offer donors the experience they expect.

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You Might Be Undervaluing the Donor Experience in Your Fundraising Program

One of the most trending topics in fundraising in recent years is the rise of Donor Experience offices. What are charities doing to up their game for the benefit of donors? What are the factors that influence donor retention? This white paper explores the importance of these programs and provides insights for those crafting their own programs.

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