Thought Leadership

BWF is a recognized and respected thought leader in the philanthropic sector. We are constantly assessing the fundraising landscape and providing timely guidance and insights.

BWF is a recognized and respected thought leader in the philanthropic sector. We are constantly assessing the fundraising landscape and providing timely guidance and insights.

What’s on the Menu? What Advancement Communicators Can Learn From Lunch

Nonprofits can learn much from the restaurant menu. Just as every restaurant has the menu as its primary point-of-sale marketing tool, a beautifully designed and well-written case statement serves as the heart of campaign communications. Learn how this idea can drive a campaign’s central document, contain larger messaging, define a graphic identity, and tell stories that tie the goals of the campaign to the organization’s greater purpose.

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A Trusted Partnership, Customized Solutions

The departure of the University of Central Florida’s AVP of Advancement Services led to the need for interim staffing and managed services. In addition, UCF wanted to improve its prospect discovery lists by better understanding which prospects were likeliest to accept a visit from gift officers. BWF provided embedded leadership that helped prioritize and shepherd projects and built a customized visit likelihood model to inform decision making.

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The Science Behind Development Communications

Modern public relations is, at its heart, a combination of psychology and sociology. As communications practitioners, we’re seeking ways to influence both public opinion and private behavior. The research done in this century is helping us to better understand both aspects.

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How to Use the RFP Process to Plan Effectively

The formal process of requesting proposals for the purchasing of products and services can provide immense value to an organization. The RFP process can maximize the return on investments, shed essential insight into the internal operations and structure, and increase organizational success.

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Partners in Philanthropy: The Hospital/Health System CEO and CDO

Look behind the scenes of any significant capital campaign or in the hallways of a high-performing hospital foundation, and you will likely find the hospital or health system chief executive officer (CEO) in lock step with the foundation head or chief development officer (CDO).

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Microsoft’s 2022 Work Trend Index: Annual Report

With advancement teams around the country considering or making the move to return to the office, advancement leaders would be wise to pay attention to some of the trends identified in this report and consider their plans accordingly.

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Why You Shouldn’t be Afraid to Talk About Taxes

Everyone knows that taxes are one of the two things you can count on in life, but no one likes to talk about them. As fundraisers and development communicators, we need to rethink this strategy and change how we approach—or don’t approach—the topic with our prospects and donors.

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Three Steps to Creating a Culture of Philanthropy

We often talk about creating a culture of philanthropy within our organizations. It’s one of those nebulous concepts that everyone strives for, but many don’t achieve. The truth is a culture of philanthropy is not the result of human resources or fundraising. It’s the culmination of consistent, powerful, and continuous internal communications.

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Communicating with the Philanthropic Unicorn

Have a moonshot idea that needs a transformational gift to make it a reality? Want to deepen your pipeline of well-heeled and influential donors looking to co-create philanthropic opportunities? Wondering if your strategies and communications are fully leveraged to reach this dynamic yet relatively small pool of UHNW individuals? This thought piece explores the motivations of UHNW individuals and provides insights into how best to ensure your communications approaches hit the mark.

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