Thought Leadership

BWF is a recognized and respected thought leader in the philanthropic sector. We are constantly assessing the fundraising landscape and providing timely guidance and insights.

BWF is a recognized and respected thought leader in the philanthropic sector. We are constantly assessing the fundraising landscape and providing timely guidance and insights.

Rethinking Patient Facilitated Access

If you work in healthcare, you likely have been the recipient of a call from a donor looking for help. The donor might be asking for help scheduling an appointment (often seeking a slot sooner than what the donor could get on their own), securing a private room, assisting a friend or family member in a medical crisis, or smoothing out a challenging healthcare experience. These requests raise a host of ethical and logistical challenges. Forces in society and the healthcare industry are shaping contemporary views of facilitated access programs. From healthcare equity to labor shortages to burnout, difficult times put more pressure on philanthropy to deliver.

Read More

A Different Take on the New MasterCard Recurring Rules

Many nonprofits are questioning why the new MasterCard rules are being applied to recurring gifts. But as we at BWF think about the next generation of annual giving, this is not the right question. This article reframes this problem into positioning recurring gift offers as an opportunity for nonprofits to create a deeper, more meaningful relationship with donors—to move past the transaction and into engagement.

Read More
Strategic Communications

The 3 Components of Powerful Unique Selling Propositions

Understanding your organization in such a deep and real way takes time, energy, and effort, but the rewards are immeasurable. BWF’s Jay Wilson discusses why unique selling propositions (USP) work so well and what development offices can learn from these giants of corporate marketing and communications.

Read More
AI and Data Science

Clearing the Way for Actionable Data

Dashboards are the proverbial tip of the iceberg for communicating actionable data. Below the surface is where the bulk of BI work takes place and is also where the majority of obstacles occur that can stop successful business intelligence implementation in its tracks. This article reviews some of the most common obstacles an organization may run into and how to clear the way for actionable data.

Read More

3 Keys to Grabbing — And Keeping — Your Audience’s Attention

The environment for fundraising communications is a daunting one, with nonprofits of all sizes facing unprecedented competition in an overheated and at times overwhelming marketplace of ideas. Using these three keys for strong media relations work will also help fundraising communicators catch—and keep—the attention of their target audiences.

Read More

Incentive Pay in a Campaign: Pros, Cons, and Things to Consider

With more organizations than ever before considering campaigns, and with the “Great Resignation” creating a talent crunch across all areas of advancement, many leaders are considering campaign bonuses as a strategy to retain top performers. At BWF, we work to ensure you’re well positioned for fundraising success, and that includes how best to motivate and retain your fundraising team.

Read More

Is the Giving Tuesday Turkey Overcooked?

The “season of giving” is just around the corner, so it’s an appropriate time to discuss a question we often get from clients: Should we participate in Giving Tuesday?

Read More

Decentralized Autonomous Organizations: What was Old is New Again

DAO (Decentralized Autonomous Organizations) have the power to revolutionize giving to the organizations we support and may lead to new ways of thinking about equity and impact in philanthropy. BWF explains the advantages of DAOs and what nonprofit organizations can expect from this new (and old) form of giving.

Read More
building rapport

Four Ways to Build Rapport with Development Staff

As prospect development professionals, we are often called upon to leverage data to drive decisions. BWF shares these four tips to help prospect development professionals establish and maintain positive working relationships with frontline fundraisers in order to be a strategic partner in achieving fundraising success.

Read More