Thought Leadership

Over the last 23 years, BWF has conducted research to measure the views and beliefs of affluent Americans regarding their charitable decisions and contributions to hospitals and healthcare organizations. These organizations include community hospitals, children’s hospitals, research centers, academic medical centers, and long-term care facilities. BWF developed this study as an essential tool for healthcare fundraisers.

Strategic planning is a cornerstone of organizational success. So how can you ensure that your plan is more than just a plan? This article takes you through five steps to develop a good strategic planning process that encourages you to adopt a strategic thinking mindset and be flexible without being inconsistent.

Are you ready to build or optimize your planned giving program? Planned giving programs do not need to be overly complicated but they do require intentional and consistent planning to be successful. A nonprofit can start with a simple, well-run program and then layer complexity as future needs merit. Here are 7 steps to build—and sustain—a planned giving program.

While there is no way to guarantee that selecting a fundraising CRM will ever be completely painless, following these considerations will help set your organization on the right track while working to avoid common pitfalls and managing the challenges that will inevitably arise when undertaking such a complex project.

Is generosity really decreasing? If so, why is it happening? In reality, aspects of generosity are decreasing, but they are also shifting. This article explores the trends in donor behavior, what the research is actually saying, and how fundraisers can adapt to this shift.

A robust annual giving campaign is critical for creating a reliable fundraising stream. Follow these eight steps to build a powerful annual giving approach.

In today’s healthcare landscape, academic medical centers (AMCs) play a critical role in advancing research, education, and patient care. Those who are familiar with AMCs understand the opportunities afforded to the community through these unique healthcare models. However, educating potential donors on the importance of AMCs and addressing the other challenges facing today’s academic healthcare organizations can be tricky. In this guide, we review everything you need to know to effectively engage donors in fundraising, communications, strategic planning, and relationship building to support the mission of academic medical centers.

CRM consulting services help nonprofits determine the right technology platforms and manage transitions. Learn more with this complete guide to CRM consulting.

Generative AI is everywhere. We recently heard someone say, “AI isn’t going to replace your job, but the person who understands how to use AI will.” We’re eager to see how fundraising communicators will harness AI’s power to enhance their work. Disruption and innovation are upon us once again. How will you use it to enhance your efforts and help your organization fulfill its mission?