Thought Leadership

BWF is a recognized and respected thought leader in the philanthropic sector. We are constantly assessing the fundraising landscape and providing timely guidance and insights.

The Hospital CEO’s Influence on Philanthropy

The Hospital CEO’s Influence on Philanthropy

Our experience with a large number of healthcare clients suggests these CEO attributes can make the most significant difference in how donors and prospects perceive hospitals and their philanthropic requests.

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If You’re Not Communicating Strategically, You’re Just Making Noise

If You’re Not Communicating Strategically, You’re Just Making Noise

Before getting down to the hard work of writing text, creating graphics that provide, and choosing photos that visually advance the story, it’s essential to critically think through the campaign in its entirety and create a strategic framework for essential communications efforts.

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Giving USA 2019—The Numbers and the Story Behind Them

Giving USA 2019—The Numbers and the Story Behind Them

Below we reveal what the Giving USA report says about the health and trajectory of philanthropy in this county. Beyond that, we delve deep into the report to point to important, strategy-altering trends which may be missed by a simple scan of the numerical results.

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Principal Gifts: Why Malcolm Gladwell is Only Half Right

Principal Gifts: Why Malcolm Gladwell is Only Half Right

In the decade since the 2009 recession, giving has grown at unprecedented levels. During this time period, charities with business models aligned with high net-worth donors have seen the greatest period of growth.

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Successful Campaign Kickoff Events

Successful Campaign Kickoff Events

The campaign kickoff is both an exciting and monumental time for any organization. When planning this event, there are several trends worth noting for those contemplating black-tie versus day-of-service–and some questions to ask yourself as you and your team consider the possibilities.

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Grateful Patient Fundraising and Concierge Services

Grateful Patient Fundraising and Concierge Services

While most healthcare concierge programs are not focused on philanthropy, these programs are playing an increasingly important role in fundraising. With the blurring lines between concierge services and intentional grateful patient fundraising, the question becomes what the appropriate use of data is.

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BWF’s 2019 Healthcare Survey Results Released

BWF’s 2019 Healthcare Survey Results Released

Our 2019 Healthcare Survey, What the Affluent Think About Giving to Healthcare, is designed to keep you informed of the trends and attitudes regarding healthcare giving.

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Stewarding Donors with Dementia

Stewarding Donors with Dementia

Dementia currently affects more than 5.5 million people in the U.S., and this number is expected to double to approximately 16 million people in 30 years.

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Understanding Behavioral Economics to Strengthen Fundraising Potential

Understanding Behavioral Economics to Strengthen Fundraising Potential

Behavioral economics provides a framework to understanding philanthropic behavior.

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