BWF Zuri + Assumption University Case Study
Anatomy of a Successful CRM Reconversion
Learn how BWF Zuri partnered with Assumption University to restore internal trust in CRM data, relaunch Slate for Advancement, and prepare for campaign planning in just five months.
A CALM HAND IN A HIGHSTAKES MOMENT
There’s a particular kind of stress that only an advancement leader knows: when the president is eager to begin campaign planning, your team is already stretched thin, and your CRM, the system that is supposed to be the brain of operations and make everything easier, is slowing down the team.
“What impressed me most was how BWF Zuri made hard work look straightforward. Not because it was easy—because it was disciplined. The Assumption story is one of what the right partner can do when the stakes are high: restore trust, preserve the momentum, and make the impossible feel routine.”
—Jeff Gillooly, Vice President of University Advancement
