Thought Leadership

Strategic annual giving planning must extend beyond the campaign calendar. It requires us to understanding donor behavior, building plans around audiences, and thinking intentionally about what a supporter experiences between solicitations. This article walks through three ways to build a more strategic annual giving program.

BWF Zuri recently completed an international fundraising program assessment and benchmarking project with several US-based research institutions, resulting in valuable insights into international fundraising. This article provides an overview of that research and introduces the topics that we’ll dive deeper into in the coming months. 

We’re seeing the adoption of AI accelerate across the sector, offering relief for these challenges through efficiency and scale. Yet while AI can strengthen operations, it cannot replace human judgment. Successful implementation hinges on a single concept: the human-plus-AI model. In this blog we explore this model and the adoption of AI while maintaining the heart of the personal fundraising touch.

Selecting a new donor management system is one of the most important technology decisions your organization will make. The right eCRM can strengthen donor relationships, streamline operations, improve data quality, and provide the insights needed to drive long-term fundraising success.

Healthcare fundraising is essential to continue delivering a high level of care and resources to your patients and community members. In this guide, we’ll cover strategies to improve your healthcare fundraising approach, better connect with donors, and serve your community more effectively.

Development communications combines psychology and sociology to influence donors’ opinions and behaviors. Explore key research to further your understanding.

Donor expectations are rapidly evolving. A personalized giving experience with curated outreach and relevant messaging should not be considered a goal—it is a must-have. This article covers how to move beyond one-size-fits-all outreach to building more thoughtful, personalized relationships at scale.

Your current CRM might not be sexy. It might feel clunky. But there’s a decent chance it’s more capable than you think. Before you chase the next big thing, you might be surprised at how much power you’ve been sitting on this whole time. This blog takes you through what we’ve learned after years of helping nonprofits dig out of CRM chaos.

Explore the ins and outs of fundraising for medical research, including how it works, strategies to reach your goals, and best practices to achieve success.