Thought Leadership

This guide will help you enhance prospect development through donor qualification, ethical practices, and tech tips to boost your fundraising success.

In recent years, we’ve seen an emergence of innovations to identify new prospects for giving to healthcare. And while AI is one of them, it is not the only one. Studies of donor breadth of connection, community building, social norming, and psychometrics have all opened up new possibilities. BWF’s Josh Birkholz share tools and innovations that are here today.

Ready to increase donor engagement for year-round giving success? Discover our top tips and strategies to maintain donors’ attention and drive giving.

Across sectors—from higher education to healthcare to mission-driven nonprofits—leaders are looking for ways to close the growing revenue gaps. In a world of mounting complexity and volatility, resilience is no longer a luxury; it’s a strategic imperative. That’s why many organizations are shifting their mindset around philanthropy: from supplementary income to a core pillar of long-term financial health.

At the outbreak of COVID-19 in March of 2020, fundraising teams were confronted with empty offices and a sudden shift to Zoom meetings. Gift officers who had only ever met with donors face-to-face had to quickly transition their relationship building and solicitation to a video screen or phone. By 2024, it seemed hybrid working environments were here to stay. However, this new normal hadn’t been studied for its impact on fundraising. We decided to change that.

In today’s evolving philanthropic landscape, predictive AI has emerged as one of the most powerful opportunities to provide both scale and focus in fundraising. From predicting donor behavior to prioritizing outreach, from suggesting next-best-action to creating business simulations that align with a changing world, AI can transform how organizations build and sustain relationships with their supporters. Here are three key reasons why predictive AI is most effective when it can amplify human expertise and design thinking.

As leaders, the question isn’t whether you want better outcomes, it’s whether your current approach to decision-making is built to deliver them. The future of your organization’s philanthropic success depends less on your technology and more on your ability to make consistently better decisions. And that is where data science and business intelligence come in.

Loyal donors propel your nonprofit’s mission with reliable support. This guide offers tips for building donor loyalty and inspiring long-term commitment.

A CRM implementation is a foundational moment—one that requires strategic clarity, thoughtful planning, and a relentless focus on how information will drive decision-making across the organization. Ultimately, the success of a CRM isn’t measured by what it can do—it’s measured by what people do with it. This blog takes you beyond the tool into how to make the most of your CRM.