Thought Leadership

Transform your hospital’s fundraising with dynamic grateful patient programs. This guide offers impactful tips to elevate your efforts and boost generosity.

As nonprofits continue to seek clarity about what lies ahead, the Giving USA Foundation published its annual report on philanthropy, which reported growth in giving in 2024. It’s easy to feel as though the trends and analysis of 2024 giving are detached from the current state of nonprofits, but the Giving USA data provides an anchor for nonprofits making decisions about how to navigate the rest of 2025 and the years ahead. This article helps fundraising leaders navigate their organization in uncertain moments.

Donations to U.S. charities in 2024 reached an estimated $592.5 billion, a record new high. Read more critical insights and findings from Giving USA 2025.

This partnership helped GWU evolve with the market, the changing needs of the donor base, and the complexity of their annual giving programs. The past three years of collaboration between GW and BWF have yielded exciting results.

This guide will help you enhance prospect development through donor qualification, ethical practices, and tech tips to boost your fundraising success.

In recent years, we’ve seen an emergence of innovations to identify new prospects for giving to healthcare. And while AI is one of them, it is not the only one. Studies of donor breadth of connection, community building, social norming, and psychometrics have all opened up new possibilities. BWF’s Josh Birkholz share tools and innovations that are here today.

Ready to increase donor engagement for year-round giving success? Discover our top tips and strategies to maintain donors’ attention and drive giving.

Across sectors—from higher education to healthcare to mission-driven nonprofits—leaders are looking for ways to close the growing revenue gaps. In a world of mounting complexity and volatility, resilience is no longer a luxury; it’s a strategic imperative. That’s why many organizations are shifting their mindset around philanthropy: from supplementary income to a core pillar of long-term financial health.

At the outbreak of COVID-19 in March of 2020, fundraising teams were confronted with empty offices and a sudden shift to Zoom meetings. Gift officers who had only ever met with donors face-to-face had to quickly transition their relationship building and solicitation to a video screen or phone. By 2024, it seemed hybrid working environments were here to stay. However, this new normal hadn’t been studied for its impact on fundraising. We decided to change that.