Thought Leadership

BWF is a recognized and respected thought leader in the philanthropic sector. We are constantly assessing the fundraising landscape and providing timely guidance and insights.

BWF is a recognized and respected thought leader in the philanthropic sector. We are constantly assessing the fundraising landscape and providing timely guidance and insights.

The Donors We’ve Been Expecting are Here: Now What?

Giving USA, now in its 70th year, continues to be one of the most comprehensive, influential, and informative annual assessments of fundraising in the U.S. The 2025 report lays out the most current themes and trends in giving across all sectors, and many of those are shaped by donors aged 45 and younger. Here’s a look at how this research can and should shape healthcare fundraising in the coming year and beyond.

Read More

Communicating for Impact: Trends Reshaping How We Communicate with Donors

It’s a brand-new world in many ways. Today, we quickly go from the novel to the mundane (remember hashtags?) and ubiquitous (think AI, digital wallets). And communicating effectively with donors now requires an updated toolkit and both a different mindset and a new skillset. In this white paper, we’ll examine these trends and identify ways for you to embrace them.

Read More

Salesforce ISVs in Motion: What the Affinaquest and Kindsight Merger Means for Your CRM Strategy 

Over the past five years, Salesforce has made nearly two dozen acquisitions to expand its capabilities and enrich the AppExchange ecosystem. In parallel, independent software vendors (ISVs) within the Salesforce marketplace have pursued their own growth strategies—sometimes through mergers that promise to fast-track innovation and improve functionality for nonprofit and higher education clients. The merger of Affinaquest and Kindsight is one such example. So what does that mean for you?

Read More

Using Video to Drive Donor Engagement

In the evolving landscape of nonprofit fundraising, it’s never been more important to build deeper connections with your donors. Today, many organizations are turning to omnichannel strategies for communicating with and connecting with donors to capture attention and inspire action. This article dives into the benefits of an engagement-first strategy, what “omnichannel fundraising” is, and how it differs from the multichannel approach. 

Read More

Grateful Patient Programs: A Strategic Fundraising Guide

Transform your hospital’s fundraising with dynamic grateful patient programs. This guide offers impactful tips to elevate your efforts and boost generosity.

Read More

Leading Through Continued Uncertainty: Mid-Year Reflections on an Evolving Nonprofit Sector

As nonprofits continue to seek clarity about what lies ahead, the Giving USA Foundation published its annual report on philanthropy, which reported growth in giving in 2024. It’s easy to feel as though the trends and analysis of 2024 giving are detached from the current state of nonprofits, but the Giving USA data provides an anchor for nonprofits making decisions about how to navigate the rest of 2025 and the years ahead. This article helps fundraising leaders navigate their organization in uncertain moments.

Read More

Giving USA 2025 Report Insights

Donations to U.S. charities in 2024 reached an estimated $592.5 billion, a record new high. Read more critical insights and findings from Giving USA 2025.

Read More

BWF and George Washington University Case Study

This partnership helped GWU evolve with the market, the changing needs of the donor base, and the complexity of their annual giving programs. The past three years of collaboration between GW and BWF have yielded exciting results.

Read More

Prospect Development: Tips to Build a Smarter Donor Pipeline

This guide will help you enhance prospect development through donor qualification, ethical practices, and tech tips to boost your fundraising success.

Read More