Thought Leadership

A CRM migration is more than a technology project; it’s a business transformation that changes how advancement teams manage donor relationships, collaborate, and work every day. While technical execution is essential, poor internal communication is often the biggest reason CRM migrations struggle, leading to resistance, low adoption, and weaker results. BWF Zuri’s Amy Lampi and Jay Wilson share their five communication practices that can help ensure a smoother transition.

Technology ROI is not a feature of the platform. It is an organizational outcome. And most ROI is not created during implementation. It is determined during selection. In this article, BWF Zuri’s Jason Boley walks through the five ROI drivers selection teams should test before adopting a new technology.

AI tools eliminate the guesswork from fundraising, enabling nonprofits to concentrate more energy on their top prospects. Learn more about AI fundraising.

Donations to U.S. charities in 2025 reached an estimated $617.20 billion, a new high. Read more critical insights and findings from Giving USA 2026.

Strategic annual giving planning must extend beyond the campaign calendar. It requires us to understanding donor behavior, building plans around audiences, and thinking intentionally about what a supporter experiences between solicitations. This article walks through three ways to build a more strategic annual giving program.

BWF Zuri recently completed an international fundraising program assessment and benchmarking project with several US-based research institutions, resulting in valuable insights into international fundraising. This article provides an overview of that research and introduces the topics that we’ll dive deeper into in the coming months. 

We’re seeing the adoption of AI accelerate across the sector, offering relief for these challenges through efficiency and scale. Yet while AI can strengthen operations, it cannot replace human judgment. Successful implementation hinges on a single concept: the human-plus-AI model. In this blog we explore this model and the adoption of AI while maintaining the heart of the personal fundraising touch.

Selecting a new donor management system is one of the most important technology decisions your organization will make. The right eCRM can strengthen donor relationships, streamline operations, improve data quality, and provide the insights needed to drive long-term fundraising success.

Healthcare fundraising is essential to continue delivering a high level of care and resources to your patients and community members. In this guide, we’ll cover strategies to improve your healthcare fundraising approach, better connect with donors, and serve your community more effectively.