Major & Principal Giving

Creating successful major and principal giving programs

Not Your Average Year End: How Upcoming Tax Code Changes Shift Fundraising Strategies in 2025 and Beyond 

The One Big Beautiful Bill Act reshaped more than just the tax code. It included numerous federal funding cuts to programs that will be rolled out and phased in over the coming years. This creates a need to review your case for support and the language you use to ensure it accurately reflects coming changes to your organization’s funding model and sector. Nonprofits have always relied on a mix of public support and private philanthropy to deliver on their missions. As this mix evolves, it means your needs and how you discuss them will too. 

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Turning Wealth Insights into Fundraising Strategy: What the 2025 World Ultra Wealth Report Means for You

The 2025 Altrata World Ultra Wealth Report provides a fascinating look at how the world’s wealthiest individuals—those with $30 million or more in net worth—are shaping global philanthropy. These 510,810 ultra-high-net-worth (UHNW) individuals now control nearly $60 trillion, about a third of all high-net-worth assets worldwide. For nonprofits, that concentration of wealth represents enormous opportunity, but only for those who know where and how to engage.

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2025 BWF Healthcare Survey Results Released

The survey results reveal a broad range of insights into how and why donors support healthcare. From this analysis, five themes emerged, reinforced by six key findings that highlight trends shaping the future of healthcare philanthropy. Together, these themes and findings provide a roadmap for how the sector can continue to refine fundraising strategies, strengthen organizational structures, and adopt new tools to advance impact.

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The Future of Healthcare Giving: What Affluent Donors are Telling Us 

Philanthropy in healthcare is changing—and fast. To help organizations anticipate what’s next, BWF has spent 25 years listening directly to donors. Our biennial Healthcare Survey has become a trusted barometer of how affluent Americans view healthcare philanthropy, and the 2025 edition is our most revealing yet.

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How to Fundraise for Academic Hospitals and Medical Centers

Fundraising for academic hospitals and medical centers (AMCs) is evolving. Explore proven best practices to engage donors and raise support for your mission.

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The Donors We’ve Been Expecting are Here: Now What?

Giving USA, now in its 70th year, continues to be one of the most comprehensive, influential, and informative annual assessments of fundraising in the U.S. The 2025 report lays out the most current themes and trends in giving across all sectors, and many of those are shaped by donors aged 45 and younger. Here’s a look at how this research can and should shape healthcare fundraising in the coming year and beyond.

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Leading Through Continued Uncertainty: Mid-Year Reflections on an Evolving Nonprofit Sector

As nonprofits continue to seek clarity about what lies ahead, the Giving USA Foundation published its annual report on philanthropy, which reported growth in giving in 2024. It’s easy to feel as though the trends and analysis of 2024 giving are detached from the current state of nonprofits, but the Giving USA data provides an anchor for nonprofits making decisions about how to navigate the rest of 2025 and the years ahead. This article helps fundraising leaders navigate their organization in uncertain moments.

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Giving USA 2025 Report Insights

Donations to U.S. charities in 2024 reached an estimated $592.5 billion, a record new high. Read more critical insights and findings from Giving USA 2025.

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Navigating Uncertainty: Leading in an Evolving Nonprofit Landscape

The week has been marked by flurries of questions as people—from nonprofit leaders to administration officials—sought clarity around the impact of this order on their funding and most importantly, their ability to serve their communities. What should leaders do to help their organizations navigate this rapidly evolving nonprofit landscape?

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