The survey results reveal a broad range of insights into how and why donors support healthcare. From this analysis, five themes emerged, reinforced by six key findings that highlight trends shaping the future of healthcare philanthropy. Together, these themes and findings provide a roadmap for how the sector can continue to refine fundraising strategies, strengthen organizational structures, and adopt new tools to advance impact.

Philanthropy in healthcare is changing—and fast. To help organizations anticipate what’s next, BWF has spent 25 years listening directly to donors. Our biennial Healthcare Survey has become a trusted barometer of how affluent Americans view healthcare philanthropy, and the 2025 edition is our most revealing yet.

Fundraising for academic hospitals and medical centers (AMCs) is evolving. Explore proven best practices to engage donors and raise support for your mission.

Giving USA, now in its 70th year, continues to be one of the most comprehensive, influential, and informative annual assessments of fundraising in the U.S. The 2025 report lays out the most current themes and trends in giving across all sectors, and many of those are shaped by donors aged 45 and younger. Here’s a look at how this research can and should shape healthcare fundraising in the coming year and beyond.

As nonprofits continue to seek clarity about what lies ahead, the Giving USA Foundation published its annual report on philanthropy, which reported growth in giving in 2024. It’s easy to feel as though the trends and analysis of 2024 giving are detached from the current state of nonprofits, but the Giving USA data provides an anchor for nonprofits making decisions about how to navigate the rest of 2025 and the years ahead. This article helps fundraising leaders navigate their organization in uncertain moments.

Donations to U.S. charities in 2024 reached an estimated $592.5 billion, a record new high. Read more critical insights and findings from Giving USA 2025.

The week has been marked by flurries of questions as people—from nonprofit leaders to administration officials—sought clarity around the impact of this order on their funding and most importantly, their ability to serve their communities. What should leaders do to help their organizations navigate this rapidly evolving nonprofit landscape?

BWF is pleased to share key findings and analysis from Giving USA 2024: The Annual Report on Philanthropy . Presented by the research team at the Indiana University Lilly School of Philanthropy and fundraising professionals at Giving USA Foundation, the Giving USA report is the longest-running, most extensive report on philanthropy in the United States. BWF is proud to be a member of The Giving Institute.

Philanthropic organizations are paying closer attention to the background of their donors. Donor due diligence is now a fundamental part of the fundraising lifecycle. Why? Because it’s much easier to prevent a donor scandal than it is to deal with the fallout later. BWF and Xapien are working together to help you reduce risks before they become a threat to your mission.