Creating successful programs for base giving and mid-level giving
Donations to U.S. charities in 2025 reached an estimated $617.20 billion, a new high. Read more critical insights and findings from Giving USA 2026.
Strategic annual giving planning must extend beyond the campaign calendar. It requires us to understanding donor behavior, building plans around audiences, and thinking intentionally about what a supporter experiences between solicitations. This article walks through three ways to build a more strategic annual giving program.
BWF Zuri recently completed an international fundraising program assessment and benchmarking project with several US-based research institutions, resulting in valuable insights into international fundraising. This article provides an overview of that research and introduces the topics that we’ll dive deeper into in the coming months.
Donor expectations are rapidly evolving. A personalized giving experience with curated outreach and relevant messaging should not be considered a goal—it is a must-have. This article covers how to move beyond one-size-fits-all outreach to building more thoughtful, personalized relationships at scale.
Explore the ins and outs of fundraising for medical research, including how it works, strategies to reach your goals, and best practices to achieve success.
Annual giving enables your nonprofit or university to achieve its goals more efficiently. Learn everything you need to know about annual giving in this guide.
The One Big Beautiful Bill Act (OBBBA) introduces a new layer of complexity to healthcare operations—one that, while not aimed directly at philanthropy, has meaningful implications for charitable giving, donor behavior, and the financial strategies that support patient care. Here’s how healthcare and development leaders need to be reassessing their strategies as policies change.
In recent years, many nonprofits have experienced growing tension between how donors want to engage and how fundraising programs are traditionally structured. The Giving USA Special Report, Generations and Giving, helps explain why this tension exists. In this article, BWF takes a deep look into the research and what it reinforces about donor engagement and how you can support donors across different pathways.
Engage Dx was built to answer questions that go deeper than satisfaction. It connects emotional drivers like pride, passion, and awareness to actual philanthropic behavior. It shows how engagement evolves into giving, how misalignment can stall loyalty, and how increased connection can unlock growth. In this article we spotlight three institutions that utilized both Engage Dx and strategic counsel.
