Creating successful programs for base giving and mid-level giving
Build a base of support that is fundamental to your development programs’ resilience in times of changing economic circumstances.
We’re in a moment when the old annual giving playbook is breaking. If you lean too heavily on the strategies of old, you risk missing the signals and the donors telling you where the market is going. This digital white paper guides you through how to lead in an evolving fundraising landscape—with data, strategy, and integrity.
The One Big Beautiful Bill Act reshaped more than just the tax code. It included numerous federal funding cuts to programs that will be rolled out and phased in over the coming years. This creates a need to review your case for support and the language you use to ensure it accurately reflects coming changes to your organization’s funding model and sector. Nonprofits have always relied on a mix of public support and private philanthropy to deliver on their missions. As this mix evolves, it means your needs and how you discuss them will too.
At BWF, we’ve partnered with institutions across the globe that are rewriting this story and not accepting this trend as inevitable. Their secret? Strategic investments in engagement, modern digital approaches, and an unapologetic belief in the long-term power of everyday donors.
Giving USA, now in its 70th year, continues to be one of the most comprehensive, influential, and informative annual assessments of fundraising in the U.S. The 2025 report lays out the most current themes and trends in giving across all sectors, and many of those are shaped by donors aged 45 and younger. Here’s a look at how this research can and should shape healthcare fundraising in the coming year and beyond.
As nonprofits continue to seek clarity about what lies ahead, the Giving USA Foundation published its annual report on philanthropy, which reported growth in giving in 2024. It’s easy to feel as though the trends and analysis of 2024 giving are detached from the current state of nonprofits, but the Giving USA data provides an anchor for nonprofits making decisions about how to navigate the rest of 2025 and the years ahead. This article helps fundraising leaders navigate their organization in uncertain moments.
Donations to U.S. charities in 2024 reached an estimated $592.5 billion, a record new high. Read more critical insights and findings from Giving USA 2025.
Effective university fundraising requires strategic donor engagement and teamwork. Use these tips to create a stronger fundraising and marketing approach.
A mid-level donor strategy strengthens relationships with existing donors and helps recruit new supporters. Use these tips to build a comprehensive plan.
