From Principal to Transformational: Building a Repeatable Strategy for the Gifts That Change Institutions

Principal and transformational gifts are not simply larger commitments. They are strategic investments that emerge when institutional priorities, donor aspirations, and organizational readiness align.

While many institutions seek transformational philanthropy, relatively few have the structures, leadership engagement, and coordinated strategies required to pursue these opportunities consistently. In this webinar, BWF Zuri’s Michelle Green and Jeff Hilperts will explore what distinguishes transformational gift opportunities and the organizational conditions that make them possible.

Attendees will learn how successful institutions move beyond project-based fundraising to develop compelling, institution-shaping priorities that inspire significant philanthropic investment. The session will examine the critical roles of advancement leaders, presidents, boards, and campus partners in identifying, cultivating, and securing transformational gifts.

Designed for advancement professionals looking to strengthen their principal and transformational gift efforts, this webinar will provide practical frameworks, proven approaches, and actionable insights for building a sustainable, repeatable strategy for securing the gifts that drive institutional change.