Thought Leadership

Why consider relationship mapping? Organizations need to continue to find new individuals who are passionate about their mission. What better way to do this than by engaging those who are currently connected to help expand the base. In this article, BWF’s Chris Clark and Sarah Price discuss what, how, and when to conduct relationship mapping to help your organization.  

Support your next launch with this definitive campaign communications checklist. From defining goals to building momentum, learn essential steps for success.

Now, more than ever, organizations must be laser-focused on telling stories of impact that attract attention and drive emotion. This article discusses how the most effective organizations aren’t always the biggest—they’re the ones that unite a strong story with a focused, data-informed approach.

In fundraising, bespoke AI models built exclusively on an organization’s own data, donors, and strategic priorities will consistently outperform collective, generalized AI models. In this article, BWF helps show how the competitive advantage in fundraising will come not from shared, generalized AI tools, but from organization-specific, purpose-built intelligence.

Transformational gifts rarely arrive fully formed. They emerge over time, at the intersection of passion, impact, and readiness. This article describes what it takes to ensure your nonprofit is ready to maximize the moment a transformational gift arrives.

Fundraising does not suffer from a lack of data. It suffers from a lack of clarity about what to focus on next. In this article, BWF explores how traditional predictive modeling—which has helped provide that direction—is shifting from static outputs to adaptive insights that evolve alongside donor behavior.

The One Big Beautiful Bill Act (OBBBA) introduces a new layer of complexity to healthcare operations—one that, while not aimed directly at philanthropy, has meaningful implications for charitable giving, donor behavior, and the financial strategies that support patient care. Here’s how healthcare and development leaders need to be reassessing their strategies as policies change.

Institutions aspire to secure more principal gifts, yet many struggle to build the internal discipline, collaboration, and long-horizon strategy required to make principal giving a consistent, repeatable practice. This article gets at the simple truth intersecting strategy and insight by outlining the organizational ecosystem, one in which frontline fundraisers and prospect development professionals share purpose, data, language, and accountability.

In recent years, many nonprofits have experienced growing tension between how donors want to engage and how fundraising programs are traditionally structured. The Giving USA Special Report, Generations and Giving, helps explain why this tension exists. In this article, BWF takes a deep look into the research and what it reinforces about donor engagement and how you can support donors across different pathways.