Thought Leadership

BWF is a recognized and respected thought leader in the philanthropic sector. We are constantly assessing the fundraising landscape and providing timely guidance and insights.

BWF is a recognized and respected thought leader in the philanthropic sector. We are constantly assessing the fundraising landscape and providing timely guidance and insights.

AI Fundraising Use Cases: Ways to Propel Your Giving Efforts

Ready to start using AI for fundraising? This guide explores common AI fundraising use cases and strategies to make the most of your innovative solutions.

Read More

Precision Over Volume: The New Rules of Nonprofit Engagement

Now, more than ever, organizations must be laser-focused on telling stories of impact that attract attention and drive emotion. This article discusses how the most effective organizations aren’t always the biggest—they’re the ones that unite a strong story with a focused, data-informed approach.

Read More

Why Bespoke AI Will Outperform Collective Intelligence in Fundraising

In fundraising, bespoke AI models built exclusively on an organization’s own data, donors, and strategic priorities will consistently outperform collective, generalized AI models. In this article, BWF helps show how the competitive advantage in fundraising will come not from shared, generalized AI tools, but from organization-specific, purpose-built intelligence.

Read More

Navigating the Transformational Gift Moment

Transformational gifts rarely arrive fully formed. They emerge over time, at the intersection of passion, impact, and readiness. This article describes what it takes to ensure your nonprofit is ready to maximize the moment a transformational gift arrives.

Read More

From Static Scores to Adaptive Insights

Fundraising does not suffer from a lack of data. It suffers from a lack of clarity about what to focus on next. In this article, BWF explores how traditional predictive modeling—which has helped provide that direction—is shifting from static outputs to adaptive insights that evolve alongside donor behavior.

Read More

As Healthcare Policy Shifts, Philanthropy Matters More

The One Big Beautiful Bill Act (OBBBA) introduces a new layer of complexity to healthcare operations—one that, while not aimed directly at philanthropy, has meaningful implications for charitable giving, donor behavior, and the financial strategies that support patient care. Here’s how healthcare and development leaders need to be reassessing their strategies as policies change.

Read More

Where Strategy Meets Insight: How Prospect Development Fuels Principal Gift Success

Institutions aspire to secure more principal gifts, yet many struggle to build the internal discipline, collaboration, and long-horizon strategy required to make principal giving a consistent, repeatable practice. This article gets at the simple truth intersecting strategy and insight by outlining the organizational ecosystem, one in which frontline fundraisers and prospect development professionals share purpose, data, language, and accountability.

Read More

What Giving USA’s Generations and Giving Special Report Reveals About Building Lasting Donor Relationships

In recent years, many nonprofits have experienced growing tension between how donors want to engage and how fundraising programs are traditionally structured. The Giving USA Special Report, Generations and Giving, helps explain why this tension exists. In this article, BWF takes a deep look into the research and what it reinforces about donor engagement and how you can support donors across different pathways.

Read More
Data Insights

From Insight to Action: How Engage Dx and Strategic Counsel Turn Engagement Data into Fundraising Momentum

Engage Dx was built to answer questions that go deeper than satisfaction. It connects emotional drivers like pride, passion, and awareness to actual philanthropic behavior. It shows how engagement evolves into giving, how misalignment can stall loyalty, and how increased connection can unlock growth. In this article we spotlight three institutions that utilized both Engage Dx and strategic counsel.

Read More

We Believe in Everyday Donors. And We Choose to Defend Them. 

Build a base of support that is fundamental to your development programs’ resilience in times of changing economic circumstances.

Read More