Thought Leadership

BWF is a recognized and respected thought leader in the philanthropic sector. We are constantly assessing the fundraising landscape and providing timely guidance and insights.

BWF is a recognized and respected thought leader in the philanthropic sector. We are constantly assessing the fundraising landscape and providing timely guidance and insights.

AI Fundraising Use Cases: Ways to Propel Your Giving Efforts

Ready to start using AI for fundraising? This guide explores common AI fundraising use cases and strategies to make the most of your innovative solutions.

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Stop Sending Emails into the Void: Why Timing and Context Matters When It Comes to New Donor Discovery

For many fundraising teams, donor discovery looks something like this: Identify someone with wealth and a connection to your organization, send a few emails asking for a meeting, and hope for a response. In this article, BWF’s Jodie Miner and Alex Oftelie focus on why your results often end in silence and how you can further explore the third dimension of donor discovery: readiness.

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Connecting the Dots: How Relationship Mapping Drives Major Gifts

Why consider relationship mapping? Organizations need to continue to find new individuals who are passionate about their mission. What better way to do this than by engaging those who are currently connected to help expand the base. In this article, BWF’s Chris Clark and Sarah Price discuss what, how, and when to conduct relationship mapping to help your organization.  

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A chalkboard with "to the moon!" written on it next to a rocket, the Earth, and the Sun

The Definitive Campaign Communications Checklist for Success

Support your next launch with this definitive campaign communications checklist. From defining goals to building momentum, learn essential steps for success.

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Precision Over Volume: The New Rules of Nonprofit Engagement

Now, more than ever, organizations must be laser-focused on telling stories of impact that attract attention and drive emotion. This article discusses how the most effective organizations aren’t always the biggest—they’re the ones that unite a strong story with a focused, data-informed approach.

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Why Bespoke AI Will Outperform Collective Intelligence in Fundraising

In fundraising, bespoke AI models built exclusively on an organization’s own data, donors, and strategic priorities will consistently outperform collective, generalized AI models. In this article, BWF helps show how the competitive advantage in fundraising will come not from shared, generalized AI tools, but from organization-specific, purpose-built intelligence.

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Navigating the Transformational Gift Moment

Transformational gifts rarely arrive fully formed. They emerge over time, at the intersection of passion, impact, and readiness. This article describes what it takes to ensure your nonprofit is ready to maximize the moment a transformational gift arrives.

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From Static Scores to Adaptive Insights

Fundraising does not suffer from a lack of data. It suffers from a lack of clarity about what to focus on next. In this article, BWF explores how traditional predictive modeling—which has helped provide that direction—is shifting from static outputs to adaptive insights that evolve alongside donor behavior.

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As Healthcare Policy Shifts, Philanthropy Matters More

The One Big Beautiful Bill Act (OBBBA) introduces a new layer of complexity to healthcare operations—one that, while not aimed directly at philanthropy, has meaningful implications for charitable giving, donor behavior, and the financial strategies that support patient care. Here’s how healthcare and development leaders need to be reassessing their strategies as policies change.

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Where Strategy Meets Insight: How Prospect Development Fuels Principal Gift Success

Institutions aspire to secure more principal gifts, yet many struggle to build the internal discipline, collaboration, and long-horizon strategy required to make principal giving a consistent, repeatable practice. This article gets at the simple truth intersecting strategy and insight by outlining the organizational ecosystem, one in which frontline fundraisers and prospect development professionals share purpose, data, language, and accountability.

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