Thought Leadership

BWF is a recognized and respected thought leader in the philanthropic sector. We are constantly assessing the fundraising landscape and providing timely guidance and insights.

BWF is a recognized and respected thought leader in the philanthropic sector. We are constantly assessing the fundraising landscape and providing timely guidance and insights.

AI Fundraising Use Cases: Ways to Propel Your Giving Efforts

Ready to start using AI for fundraising? This guide explores common AI fundraising use cases and strategies to make the most of your innovative solutions.

Read More

As Healthcare Policy Shifts, Philanthropy Matters More

The One Big Beautiful Bill Act (OBBBA) introduces a new layer of complexity to healthcare operations—one that, while not aimed directly at philanthropy, has meaningful implications for charitable giving, donor behavior, and the financial strategies that support patient care. Here’s how healthcare and development leaders need to be reassessing their strategies as policies change.

Read More

Where Strategy Meets Insight: How Prospect Development Fuels Principal Gift Success

Institutions aspire to secure more principal gifts, yet many struggle to build the internal discipline, collaboration, and long-horizon strategy required to make principal giving a consistent, repeatable practice. This article gets at the simple truth intersecting strategy and insight by outlining the organizational ecosystem, one in which frontline fundraisers and prospect development professionals share purpose, data, language, and accountability.

Read More

What Giving USA’s Generations and Giving Special Report Reveals About Building Lasting Donor Relationships

In recent years, many nonprofits have experienced growing tension between how donors want to engage and how fundraising programs are traditionally structured. The Giving USA Special Report, Generations and Giving, helps explain why this tension exists. In this article, BWF takes a deep look into the research and what it reinforces about donor engagement and how you can support donors across different pathways.

Read More
Data Insights

From Insight to Action: How Engage Dx and Strategic Counsel Turn Engagement Data into Fundraising Momentum

Engage Dx was built to answer questions that go deeper than satisfaction. It connects emotional drivers like pride, passion, and awareness to actual philanthropic behavior. It shows how engagement evolves into giving, how misalignment can stall loyalty, and how increased connection can unlock growth. In this article we spotlight three institutions that utilized both Engage Dx and strategic counsel.

Read More

We Believe in Everyday Donors. And We Choose to Defend Them. 

Build a base of support that is fundamental to your development programs’ resilience in times of changing economic circumstances.

Read More

Annual Giving Playbook

We’re in a moment when the old annual giving playbook is breaking. If you lean too heavily on the strategies of old, you risk missing the signals and the donors telling you where the market is going. This digital white paper guides you through how to lead in an evolving fundraising landscape—with data, strategy, and integrity.

Read More

What Three Years of Generative AI Reveal About Fundraising’s Future

The fundraising sector is built on processes optimized for a world that no longer exists. Our systems, staffing models, and “best practices” were designed for an era of slow-moving information, predictable donor behavior, one-way institutional communication, and institutions as the primary source of expertise. AI has not disrupted those systems; it has simply revealed how outdated many already were. This article examines what that means as organizations grapple with resourcing, complexity, and what it truly means to work at the top of license, doing the work aligned with one’s training and expertise.

Read More

Grateful Patient Programs: A Strategic Fundraising Guide

Transform your hospital’s fundraising with dynamic grateful patient programs. This guide offers impactful tips to elevate your efforts and boost generosity.

Read More

Not Your Average Year End: How Upcoming Tax Code Changes Shift Fundraising Strategies in 2025 and Beyond 

The One Big Beautiful Bill Act reshaped more than just the tax code. It included numerous federal funding cuts to programs that will be rolled out and phased in over the coming years. This creates a need to review your case for support and the language you use to ensure it accurately reflects coming changes to your organization’s funding model and sector. Nonprofits have always relied on a mix of public support and private philanthropy to deliver on their missions. As this mix evolves, it means your needs and how you discuss them will too. 

Read More