Thought Leadership

Fundraising for academic hospitals and medical centers (AMCs) is evolving. Explore proven best practices to engage donors and raise support for your mission.

AI tools eliminate the guesswork from fundraising, enabling nonprofits to concentrate more energy on their top prospects. Learn more about AI fundraising.

At BWF, we’ve partnered with institutions across the globe that are rewriting this story and not accepting this trend as inevitable. Their secret? Strategic investments in engagement, modern digital approaches, and an unapologetic belief in the long-term power of everyday donors.

Fundraising and communicating throughout an entire campaign can be challenging, especially given the length of some campaigns today. Planning at every stage is essential for staying focused, being strategic, and driving results. Here are five ways to seize the moment and build on the momentum to keep your campaign moving forward to the finish line.

University presidents are making tough financial trade-offs and increasingly looking to advancement to do more than just fundraise. They’re expecting advancement to bridge the gap and help solve the institution’s broader financial challenges. Here’s the hard truth: You can’t meet tomorrow’s goals with yesterday’s structure, especially when budget growth and new hires are not realistic options. This article takes you through steps to automate the routine so your staff can level up.

Giving USA, now in its 70th year, continues to be one of the most comprehensive, influential, and informative annual assessments of fundraising in the U.S. The 2025 report lays out the most current themes and trends in giving across all sectors, and many of those are shaped by donors aged 45 and younger. Here’s a look at how this research can and should shape healthcare fundraising in the coming year and beyond.

It’s a brand-new world in many ways. Today, we quickly go from the novel to the mundane (remember hashtags?) and ubiquitous (think AI, digital wallets). And communicating effectively with donors now requires an updated toolkit and both a different mindset and a new skillset. In this white paper, we’ll examine these trends and identify ways for you to embrace them.

Over the past five years, Salesforce has made nearly two dozen acquisitions to expand its capabilities and enrich the AppExchange ecosystem. In parallel, independent software vendors (ISVs) within the Salesforce marketplace have pursued their own growth strategies—sometimes through mergers that promise to fast-track innovation and improve functionality for nonprofit and higher education clients. The merger of Affinaquest and Kindsight is one such example. So what does that mean for you?

Transform your hospital’s fundraising with dynamic grateful patient programs. This guide offers impactful tips to elevate your efforts and boost generosity.