Thought Leadership
BWF Zuri is a recognized and respected thought leader in the philanthropic sector. We are constantly assessing the fundraising landscape and providing timely guidance and insights.
Planning for the Day After Your Campaign Ends
Post-campaign planning is essential to sustaining fundraising momentum long after a campaign ends. Learn how to incorporate post-campaign fundraising strategy into your campaign roadmap, strengthen donor engagement, build your pipeline, and prepare your advancement team for continued fundraising growth.
You Can’t Automate Critical Thinking: A Case for Human Judgment in Healthcare Philanthropy
When using AI tools in a healthcare fundraising setting, AI delivers what is asked for, but what if that isn’t what is needed? Who will surface blind spots in your strategy? Learn why generative AI can reinforce assumptions in healthcare fundraising—and how human judgment protects donor strategy.
Assumption University Case Study
Learn how BWF Zuri partnered with Assumption University to restore internal trust in CRM data, relaunch Slate for Advancement, and prepare for campaign planning in just five months. Read the case study.
Comprehensive Campaigns vs. Capital Campaigns: What to Know
What are comprehensive campaigns, and how are they different from capital campaigns? Explore key differences and pros and cons of these campaign types.
From Advancement Services to Office of Strategy, Insight, and Innovation
BWF Zuri’s Shannon Cooper explores how advancement services are evolving into strategic, AI-enabled operations that strengthen data, insight, innovation, and fundraising.
CRM Implementations Don’t Fail Because of Technology. They Fail Because of Communication.
A CRM migration is more than a technology project; it’s a business transformation that changes how advancement teams manage donor relationships, collaborate, and work every day. While technical execution is essential, poor internal communication is often the biggest reason CRM migrations struggle, leading to resistance, low adoption, and weaker results. BWF Zuri’s Amy Lampi and Jay Wilson share their five communication practices that can help ensure a smoother transition.
The ROI Conversation Most Technology Selections Get Wrong
Technology ROI is not a feature of the platform. It is an organizational outcome. And most ROI is not created during implementation. It is determined during selection. In this article, BWF Zuri’s Jason Boley walks through the five ROI drivers selection teams should test before adopting a new technology.
How to Harness the Power of AI Fundraising: A Complete Guide
AI tools eliminate the guesswork from fundraising, enabling nonprofits to concentrate more energy on their top prospects. Learn more about AI fundraising.
Giving USA 2026 Insights Report
Donations to U.S. charities in 2025 reached an estimated $617.20 billion, a new high. Read more critical insights and findings from Giving USA 2026.
