Thought Leadership

Learn how to use ChatGPT’s generative AI power to support your nonprofit’s fundraising campaigns, helping you refine your outreach and connect with donors.

The 2025 Bank of America Study of Philanthropy, produced with the Indiana University Lilly Family School of Philanthropy, offers an up-to-date look at how affluent Americans are giving, volunteering, and thinking about impact. This article digs into the findings and how BWF is rising to meet the challenges and opportunities.

The survey results reveal a broad range of insights into how and why donors support healthcare. From this analysis, five themes emerged, reinforced by six key findings that highlight trends shaping the future of healthcare philanthropy. Together, these themes and findings provide a roadmap for how the sector can continue to refine fundraising strategies, strengthen organizational structures, and adopt new tools to advance impact.

Philanthropy in healthcare is changing—and fast. To help organizations anticipate what’s next, BWF has spent 25 years listening directly to donors. Our biennial Healthcare Survey has become a trusted barometer of how affluent Americans view healthcare philanthropy, and the 2025 edition is our most revealing yet.

Fundraising for academic hospitals and medical centers (AMCs) is evolving. Explore proven best practices to engage donors and raise support for your mission.

AI tools eliminate the guesswork from fundraising, enabling nonprofits to concentrate more energy on their top prospects. Learn more about AI fundraising.

At BWF, we’ve partnered with institutions across the globe that are rewriting this story and not accepting this trend as inevitable. Their secret? Strategic investments in engagement, modern digital approaches, and an unapologetic belief in the long-term power of everyday donors.

Fundraising and communicating throughout an entire campaign can be challenging, especially given the length of some campaigns today. Planning at every stage is essential for staying focused, being strategic, and driving results. Here are five ways to seize the moment and build on the momentum to keep your campaign moving forward to the finish line.

University presidents are making tough financial trade-offs and increasingly looking to advancement to do more than just fundraise. They’re expecting advancement to bridge the gap and help solve the institution’s broader financial challenges. Here’s the hard truth: You can’t meet tomorrow’s goals with yesterday’s structure, especially when budget growth and new hires are not realistic options. This article takes you through steps to automate the routine so your staff can level up.