Fundraising and communicating throughout an entire campaign can be challenging, especially given the length of some campaigns today. Planning at every stage is essential for staying focused, being strategic, and driving results. Here are five ways to seize the moment and build on the momentum to keep your campaign moving forward to the finish line.

It’s a brand-new world in many ways. Today, we quickly go from the novel to the mundane (remember hashtags?) and ubiquitous (think AI, digital wallets). And communicating effectively with donors now requires an updated toolkit and both a different mindset and a new skillset. In this white paper, we’ll examine these trends and identify ways for you to embrace them.

Effective university fundraising requires strategic donor engagement and teamwork. Use these tips to create a stronger fundraising and marketing approach.

Across sectors—from higher education to healthcare to mission-driven nonprofits—leaders are looking for ways to close the growing revenue gaps. In a world of mounting complexity and volatility, resilience is no longer a luxury; it’s a strategic imperative. That’s why many organizations are shifting their mindset around philanthropy: from supplementary income to a core pillar of long-term financial health.

At the outbreak of COVID-19 in March of 2020, fundraising teams were confronted with empty offices and a sudden shift to Zoom meetings. Gift officers who had only ever met with donors face-to-face had to quickly transition their relationship building and solicitation to a video screen or phone. By 2024, it seemed hybrid working environments were here to stay. However, this new normal hadn’t been studied for its impact on fundraising. We decided to change that.

A successful campaign requires many factors, but one of the most critical is maintaining positive momentum from start to finish. In this article, we focus on laying the groundwork for building a strong foundation in the campaign planning stage and building momentum with invested staff, organizational leadership, board members, and key donors.

A fundraising feasibility study is the essential first step in capital campaign planning. Use this guide to conduct an informative study to guide your plans.

What are comprehensive campaigns, and how are they different from capital campaigns? Explore key differences and pros and cons of these campaign types.

The work that Whitman College and BWF have done together over the past five years has been designed to improve efficiencies and effectiveness, strengthen ROI and impact, and move the organization forward and upward. Ensuring that the team has all the tools and resources it needs—and is leveraging them for greater success—has been a years long effort that culminated recently in the launch of the largest campaign in the College’s history.