Major & Principal Giving

The Current State of Healthcare Donors: New Research on the Impact of COVID and Other Trends


2021 BWF Healthcare Survey

Click to download the 2021 BWF Healthcare Survey report.

For the past 21 years, BWF has conducted research to gauge the perceptions and opinions of affluent Americans toward making philanthropic decisions and contributions to hospitals and healthcare institutions.  Our latest survey, distributed in March of this year, asked donors about the impact of the pandemic on their giving, their giving priorities, their future event attendance, as well as other factors that impact their contributions to healthcare.


Watch the survey results webinar below.

Betsy Rigby was joined by Bill Littlejohn, Senior VP and CEO of the Foundation of Sharp HealthCare, on a webinar to discuss the general survey results as well as the responses of Sharp HealthCare donors to the survey.