Principal gift fundraising often begins with a deceptively simple question: Who has the capacity to make a transformational gift? But capacity alone rarely tells us who will. Learn how prospect intelligence and principal gift strategy work together to uncover donor motivation and inspire transformational giving.

Explore the ins and outs of fundraising for medical research, including how it works, strategies to reach your goals, and best practices to achieve success.

Institutions aspire to secure more principal gifts, yet many struggle to build the internal discipline, collaboration, and long-horizon strategy required to make principal giving a consistent, repeatable practice. This article gets at the simple truth intersecting strategy and insight by outlining the organizational ecosystem, one in which frontline fundraisers and prospect development professionals share purpose, data, language, and accountability.

This guide will help you enhance prospect development through donor qualification, ethical practices, and tech tips to boost your fundraising success.

In recent years, we’ve seen an emergence of innovations to identify new prospects for giving to healthcare. And while AI is one of them, it is not the only one. Studies of donor breadth of connection, community building, social norming, and psychometrics have all opened up new possibilities. BWF’s Josh Birkholz share tools and innovations that are here today.

In today’s evolving philanthropic landscape, predictive AI has emerged as one of the most powerful opportunities to provide both scale and focus in fundraising. From predicting donor behavior to prioritizing outreach, from suggesting next-best-action to creating business simulations that align with a changing world, AI can transform how organizations build and sustain relationships with their supporters. Here are three key reasons why predictive AI is most effective when it can amplify human expertise and design thinking.

Protecting a nonprofit’s reputation is crucial—it’s the most valuable asset an organization possesses. In this article, BWF Zuri and Xapien explore how prospect researchers can analyze potential donors not just from an opportunity perspective, but also from a legal and reputational standpoint.

Focusing, prioritizing, and planning are ways to ensure prospect development efforts are spent on high-value tasks that produce a strong return on investment. Here are three steps to help you focus on the primary goal, prioritize the highest-impact work that leverages prospect development’s unique skills, and minimize scope creep.

Constructing and maintaining the donor pyramid takes more than identifying a wide base of support. When we think of the overall advancement enterprise, we must consider the groundwork that underpins the entire operation. That groundwork is effective fund management. Our partners at FundMiner outline five core foundational fund management principles to help you get started.