Prospect Development

Achieve a stronger campaign prospect pipeline with articles and information from Bentz Whaley Flessner.

deciphering ancient code

Can Machine Learning Crack This 4,000-Year-Old Mystery?

Be sure to check out this fascinating article about some cutting edge machine learning being used to decode the language used by the 4,000-year-old Indus Valley Civilization! For more than a century, thousands of examples of Indus “seals” – small tablets with a few symbols accompanied by some sort of animal – have been found […]

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ServicesPipe

Introducing BWF Insight

Bentz Whaley Flessner is pleased to announce a new consolidated division providing services in prospect development and analytics—BWF Insight. After ten years of success, BWF is retiring the name of its analytics practice, Donorcast, and combining forces with its strong team in prospect development to provide a comprehensive service approach for modern pipeline management and organizational infrastructure. […]

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Vintage abacus

Metrics That Really Work

After many years of analyzing nonprofits going into campaigns, we’ve seen three primary drivers for achieving substantial increases in production. Simply put these are who we see, how we see them, and who sees them. In other words portfolio composition for the frontline, more effective fundraiser activity, and larger, better aligned frontline fundraiser teams. Although […]

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Are You Keeping Score?

The business of fundraising has become big, but are we becoming Big Business? Arguably, the biggest change this generation has seen is the shift in our core business model. Historically, it was sufficient to know the wealthy constituents in town, go to the right country clubs, and attend the matinee at the symphony to find […]

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people arrow

Research Verification is Mission Critical for Campaigns

Has your organization successfully completed a campaign, celebrated success, and immediately started planning for the next campaign? As fundraising professionals, we need to navigate these perpetual campaigns carefully. We want to be careful about re-approaching the same donors over and over again. We also need insight and information to evaluate whether we have enough prospects […]

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Insight

Insight Analysis. In God We Trust; All Others Bring Data

These words by Deming are often used by evangelists of the data sciences to make one specific point. Trust is not an effective strategy. But insight is. The modern major-gift fundraising program is at a crossroads of business model maturity. In a sector historically managed by top-of-mind relationship management, the scale of expectations have pushed […]

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