Decision Science

Information about data science, surveying, modeling, and metrics

Understanding Behavioral Economics to Strengthen Fundraising Potential

Behavioral economics provides a framework to understanding philanthropic behavior.

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Grateful Patient Dynamic Scoring

The Popped Kernel: Grateful Patient Dynamic Scoring

Healthcare fundraising presents unique challenges, particularly relating to the prospect pipeline. Unlike educational institutions with naturally engaged alumni populations, most healthcare organizations and foundations have only a kernel of highly engaged and well-known prospects, donors, volunteers, and patrons.

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Seeing the World as Our Constituents Do

From Actions to Journeys—Seeing the World as Our Constituents Do

Journey analytics provides us the opportunity to combine our singular insights and create insight at scale to not only match the size of our constituency but the depth and length of their relationships with us.

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Using Analytics to Uncover the Personas within your Constituency

Using Analytics to Uncover the Personas within your Constituency

Today nonprofits of every mission and size continue to leverage analytics to inform individual constituent persona behavior, predict outcomes of campaigns, and assess program performance.

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GDPR and Nonprofit Strategy

GDPR and Nonprofit Strategy

Please let us know if we can be helpful as you maintain proper data management and online engagement practices.

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Understanding Your High- and Ultra-High-Net-Worth Donors

Understanding Your High- and Ultra-High-Net-Worth Donors

In 2017, The Philanthropy Workshop released a study on the perspectives and philanthropic practices of high- and ultra-high-net-worth individuals. Highlighted are key survey findings, what these findings can mean for your organization, and the valuable next steps for moving forward.

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Is 99-1 the new 80-20?

Is 99-1 the new 80-20? And, if so, how do we deal with this?

Most of us have heard of the Pareto Principle, or the 80-20 rule (80% of production comes from 20% of the resources). How should you deal with your organization’s experiences with this rule? Here are two angles of approach.

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