When communicating with donors, the goal is of course to get through, to make an impact and inspire a desired response. Content today needs to educate, inform, and inspire.

Before getting down to the hard work of writing text, creating graphics that provide, and choosing photos that visually advance the story, it’s essential to critically think through the campaign in its entirety and create a strategic framework for essential communications efforts.

As the holiday memories fade and we start the new year, now is the perfect time to reflect on the past year and develop an action plan. It is time to go beyond just thanking donors and start engaging donors.

With a storied history including a top-20 national ranking in all-time victories, a top-10 national ranking in both all-time winning percentage and 20-win seasons, and ranking third in regular season […]

Enhance donor satisfaction and engagement, while increasing the likelihood of closing future major and planned gifts.

Strategic and well-planned faculty/staff campaign launch events can be an incredible way to engage your campus community and spread campaign core messages. These five tips can help with successful campaign launch events.