Communications

Communications strategies, tactics, and information for fundraising

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The Definitive Campaign Communications Checklist for Success

Support your next launch with this definitive campaign communications checklist. From defining goals to building momentum, learn essential steps for success.

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Precision Over Volume: The New Rules of Nonprofit Engagement

Now, more than ever, organizations must be laser-focused on telling stories of impact that attract attention and drive emotion. This article discusses how the most effective organizations aren’t always the biggest—they’re the ones that unite a strong story with a focused, data-informed approach.

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Not Your Average Year End: How Upcoming Tax Code Changes Shift Fundraising Strategies in 2025 and Beyond 

The One Big Beautiful Bill Act reshaped more than just the tax code. It included numerous federal funding cuts to programs that will be rolled out and phased in over the coming years. This creates a need to review your case for support and the language you use to ensure it accurately reflects coming changes to your organization’s funding model and sector. Nonprofits have always relied on a mix of public support and private philanthropy to deliver on their missions. As this mix evolves, it means your needs and how you discuss them will too. 

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How to Use ChatGPT for Fundraising: A Starter Guide

Learn how to use ChatGPT’s generative AI power to support your nonprofit’s fundraising campaigns, helping you refine your outreach and connect with donors.

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Harnessing the Momentum of Your Public Launch to Propel the Campaign Forward

Fundraising and communicating throughout an entire campaign can be challenging, especially given the length of some campaigns today. Planning at every stage is essential for staying focused, being strategic, and driving results. Here are five ways to seize the moment and build on the momentum to keep your campaign moving forward to the finish line.

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Communicating for Impact: Trends Reshaping How We Communicate with Donors

It’s a brand-new world in many ways. Today, we quickly go from the novel to the mundane (remember hashtags?) and ubiquitous (think AI, digital wallets). And communicating effectively with donors now requires an updated toolkit and both a different mindset and a new skillset. In this white paper, we’ll examine these trends and identify ways for you to embrace them.

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Leveraging Your Philanthropic Brand for Fundraising Success

Do you know how your philanthropic brand affects fundraising success? This blog helps you understand your organization’s identity, distinction, and clarity of the brand promise to establish and draw new donors and volunteers, increase support, strengthen renewals, and reach your goals.

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Preparing for the Next Phase of Generative AI

Much has already changed in the world of content marketing around the use of generative AI even in the last few months. The pace of change is, if anything, accelerating. These four steps will help you prepare for this inevitable wave of change if you are a nonprofit, college, university, or healthcare foundation communications office in 2024 and beyond.

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The Campaign Communications Countdown, Part 2: Prepare to Launch!

You’ve come a long way in a year as you prepare to launch your campaign. You’ve developed core messages, struck upon a powerful campaign theme, and created a graphic identity. As great as your achievements are, there is still a long way to go to launch. Now is the time to take your great concepts and turn them into products.

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