Decision Science

Our 2019 Healthcare Survey, What the Affluent Think About Giving to Healthcare, is designed to keep you informed of trends and attitudes regarding healthcare giving. We hope this information provides insight and assists you in evaluating and fine-tuning your programs to reflect the constantly changing donor landscape. Findings in this year’s survey include increased giving to community hospitals while children’s hospitals continue to be a top priority for affluent donors.

Additionally, the strength of the economy continues to bode well for healthcare fundraising as the Dow Jones Industrial Average has reached an all-time high once again and real estate markets continue to improve.

In case you missed it, Mark Marshall and Jennifer Svihus discussed this year’s survey at April’s Facebook Live show and both shared additional thoughts on the future of healthcare philanthropy. Thank you to all those who participated in this year’s survey. We hope you find this information valuable.

Read the full report