Healthcare

This image shows a stethoscope on a desk in front of a healthcare professional.

Healthcare Fundraising: The 2025 Playbook for an Enhanced Experience

Healthcare fundraising is essential to continue delivering a high level of care and resources to your patients and community members. In this guide, we’ll cover strategies to improve your healthcare fundraising approach, better connect with donors, and serve your community more effectively.

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Healthcare Survey Deep Dive Part 2: Influences on Philanthropic Decision-Making

Part 2 in this series will delve deeper into how these patterns not only shed light on what motivates donors but also highlight the various influences that can impact their decision making process.

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Healthcare Survey Deep Dive Part 1: Donor Motivations

Part 1 in this series takes a deep dive into donor motivations and how an understanding of what inspires a donor to support a healthcare organization can help inform the development of strategies more likely to positively influence identification, engagement, and solicitation outcomes.

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Navigating Responsible AI—A Look Through FERPA and HIPAA Compliance

In this article, we will focus on the standards set by Family Educational Rights and Privacy Act (FERPA) and the Health Insurance Portability and Accountability Act (HIPAA) and the questions you should be asking as part of your overall Responsible AI strategy. With a focus on FERPA and HIPAA compliance frameworks, we delve into the considerations that institutions must prioritize when deploying AI-powered tools. 

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Beyond the Buzz: Demystifying AI and Automation in Healthcare Fundraising

iWave and BWF have partnered to provide guidance on embracing AI technologies for healthcare organizations to elevate their fundraising initiatives, ultimately driving greater support for critical medical research and advancements.

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Results of the 2023 BWF Healthcare Survey

Over the last 23 years, BWF has conducted research to measure the views and beliefs of affluent Americans regarding their charitable decisions and contributions to hospitals and healthcare organizations. These organizations include community hospitals, children’s hospitals, research centers, academic medical centers, and long-term care facilities. BWF developed this study as an essential tool for healthcare fundraisers.

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How to Best Engage Donors in the Mission of Academic Medical Centers

In today’s healthcare landscape, academic medical centers (AMCs) play a critical role in advancing research, education, and patient care. Those who are familiar with AMCs understand the opportunities afforded to the community through these unique healthcare models. However, educating potential donors on the importance of AMCs and addressing the other challenges facing today’s academic healthcare organizations can be tricky. In this guide, we review everything you need to know to effectively engage donors in fundraising, communications, strategic planning, and relationship building to support the mission of academic medical centers.

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Case Study: BWF and Massachusetts General Hospital

Massachusetts General Hospital (Mass General, MGH) is constantly optimizing its fundraising team and resources so the organization can continue to do amazing things. The key questions the team asks to inform direction have evolved over time, as have their data-related needs. Today, the team takes a data-first approach in all decision making. Since 2010, their strategic counsel has been provided by BWF, who has served as Mass General’s analytics team and trusted partner.

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Trust—Just What the Doctor Ordered

Whether you are building a new grateful patient program or simply evolving one, the best prescription is a healthy dose of trust. It is not always easy to build trust with development professionals so that physicians feel comfortable entrusting fundraisers with the precious relationships they hold so dear when caring for a patient. BWF’s Kara Wagner describes potential obstacles and ways to overcome them.

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