Fundraising for academic hospitals and medical centers (AMCs) is evolving. Explore proven best practices to engage donors and raise support for your mission.

Healthcare fundraising is essential to continue delivering a high level of care and resources to your patients and community members. In this guide, we’ll cover strategies to improve your healthcare fundraising approach, better connect with donors, and serve your community more effectively.

Part 2 in this series will delve deeper into how these patterns not only shed light on what motivates donors but also highlight the various influences that can impact their decision making process.

Part 1 in this series takes a deep dive into donor motivations and how an understanding of what inspires a donor to support a healthcare organization can help inform the development of strategies more likely to positively influence identification, engagement, and solicitation outcomes.

In this article, we will focus on the standards set by Family Educational Rights and Privacy Act (FERPA) and the Health Insurance Portability and Accountability Act (HIPAA) and the questions you should be asking as part of your overall Responsible AI strategy. With a focus on FERPA and HIPAA compliance frameworks, we delve into the considerations that institutions must prioritize when deploying AI-powered tools. 

iWave and BWF have partnered to provide guidance on embracing AI technologies for healthcare organizations to elevate their fundraising initiatives, ultimately driving greater support for critical medical research and advancements.

Over the last 23 years, BWF has conducted research to measure the views and beliefs of affluent Americans regarding their charitable decisions and contributions to hospitals and healthcare organizations. These organizations include community hospitals, children’s hospitals, research centers, academic medical centers, and long-term care facilities. BWF developed this study as an essential tool for healthcare fundraisers.

Massachusetts General Hospital (Mass General, MGH) is constantly optimizing its fundraising team and resources so the organization can continue to do amazing things. The key questions the team asks to inform direction have evolved over time, as have their data-related needs. Today, the team takes a data-first approach in all decision making. Since 2010, their strategic counsel has been provided by BWF, who has served as Mass General’s analytics team and trusted partner.

Look behind the scenes of any significant capital campaign or in the hallways of a high-performing hospital foundation, and you will likely find the hospital or health system chief executive officer (CEO) in lock step with the foundation head or chief development officer (CDO).