iWave and BWF have partnered to provide guidance on embracing AI technologies for healthcare organizations to elevate their fundraising initiatives, ultimately driving greater support for critical medical research and advancements.
Over the last 23 years, BWF has conducted research to measure the views and beliefs of affluent Americans regarding their charitable decisions and contributions to hospitals and healthcare organizations. These organizations include community hospitals, children’s hospitals, research centers, academic medical centers, and long-term care facilities. BWF developed this study as an essential tool for healthcare fundraisers.
Massachusetts General Hospital (Mass General, MGH) is constantly optimizing its fundraising team and resources so the organization can continue to do amazing things. The key questions the team asks to inform direction have evolved over time, as have their data-related needs. Today, the team takes a data-first approach in all decision making. Since 2010, their strategic counsel has been provided by BWF, who has served as Mass General’s analytics team and trusted partner.
Look behind the scenes of any significant capital campaign or in the hallways of a high-performing hospital foundation, and you will likely find the hospital or health system chief executive officer (CEO) in lock step with the foundation head or chief development officer (CDO).
Read the results of the 2021 Healthcare Survey, What the Affluent Think About Giving to Healthcare, designed to keep you informed of the trends and attitudes regarding healthcare giving.
Our healthcare institutions are prioritizing all available resources to address immediate patient needs, expand research and clinical trial efforts for testing and treatment, and maintain a healthy workforce ready to serve our communities.
Our experience with a large number of healthcare clients suggests these CEO attributes can make the most significant difference in how donors and prospects perceive hospitals and their philanthropic requests.
Our 2019 Healthcare Survey, What the Affluent Think About Giving to Healthcare, is designed to keep you informed of the trends and attitudes regarding healthcare giving.
