Look behind the scenes of any significant capital campaign or in the hallways of a high-performing hospital foundation, and you will likely find the hospital or health system chief executive officer (CEO) in lock step with the foundation head or chief development officer (CDO).

Read the results of the 2021 Healthcare Survey, What the Affluent Think About Giving to Healthcare, designed to keep you informed of the trends and attitudes regarding healthcare giving.

Our healthcare institutions are prioritizing all available resources to address immediate patient needs, expand research and clinical trial efforts for testing and treatment, and maintain a healthy workforce ready to serve our communities.

Our experience with a large number of healthcare clients suggests these CEO attributes can make the most significant difference in how donors and prospects perceive hospitals and their philanthropic requests.

Our 2019 Healthcare Survey, What the Affluent Think About Giving to Healthcare, is designed to keep you informed of the trends and attitudes regarding healthcare giving.

For a growing number of hospitals, particularly nonprofit community hospitals, philanthropy is considered a necessity. Philanthropy is no longer seen as only supporting added extras—it’s now a source of revenue that supports the overall care of patients.

Healthcare fundraising presents unique challenges, particularly relating to the prospect pipeline. Unlike educational institutions with naturally engaged alumni populations, most healthcare organizations and foundations have only a kernel of highly engaged and well-known prospects, donors, volunteers, and patrons.