Insights That Matter
Connecting research and data with analysis and innovative ideas is what we do.
Client Spotlights
Massachusetts General Hospital
MGH turned to BWF to examine production, highlight unrealized bright spots in the constituent pool, and run “worst case” fundraising impact and growth potential scenarios.
Utica University
Leadership at Utica University wanted to help gift officers better understand their role as brand ambassadors and build their communications skills in fundraising.
Thought Leadership
Harnessing the Momentum of Your Public Launch to Propel the Campaign Forward
Fundraising and communicating throughout an entire campaign can be challenging, especially given the length of some campaigns today. Planning at every stage is essential for staying focused, being strategic, and driving results. Here are five ways to seize the moment and build on the momentum to keep your campaign moving forward to the finish line.
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More With What You Have: The “New Math” of Advancement in Higher Ed
University presidents are making tough financial trade-offs and increasingly looking to advancement to do more than just fundraise. They’re expecting advancement to bridge the gap and help solve the institution’s broader financial challenges. Here’s the hard truth: You can’t meet tomorrow’s goals with yesterday’s structure, especially when budget growth and new hires are not realistic options. This article takes you through steps to automate the routine so your staff can level up.
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The Donors We’ve Been Expecting are Here: Now What?
Giving USA, now in its 70th year, continues to be one of the most comprehensive, influential, and informative annual assessments of fundraising in the U.S. The 2025 report lays out the most current themes and trends in giving across all sectors, and many of those are shaped by donors aged 45 and younger. Here’s a look at how this research can and should shape healthcare fundraising in the coming year and beyond.
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