Women make up 45 percent of American millionaires. In 2013, an estimated 60 percent of high-net-worth women made their own fortunes, and some estimates put as many as two-thirds of all wealth in the U.S. will be controlled by women by the year 2030.

For the study in early 2017, over 600 nonprofit organizations in a variety of sectors from the U.S. and Canada were polled. The goal of the research was to assist organizations in seeing what prospect identification processes other nonprofits use, compare their effectiveness, and explore related insights.

In 2017, The Philanthropy Workshop released a study on the perspectives and philanthropic practices of high- and ultra-high-net-worth individuals. Highlighted are key survey findings, what these findings can mean for your organization, and the valuable next steps for moving forward.

During the strategy development process, we analyze, craft, and build targeted audiences for cultivation purposes. Of interest to our clients is how to find and deliver targeted messaging to high-net-worth constituents on Facebook. The growth of wealthy women on Facebook is of particular interest to organizations.

Discovery visits—a tedious and often a dreaded task for major gift officers. Most fundraising professionals realize this necessity but often do it reluctantly. These visits are valuable for focusing your work, increasing philanthropic support, and can be personally rewarding.